Kurt Kaufer on Muck Rack

Kurt Kaufer

  • Co-Founder and Chief Growth Officer, Ad Age
Encinitas
As seen in: Ad Age, Forbes, Fast Company, MediaPost, Sounds Profitable (Podcast), PR Daily, Ragan
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Articles

Spotify Leaves IAB, GroupM Reclassifies YouTube, & More.

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By Kurt Kaufer
| Sounds Profitable (Podcast)
Spotify is no longer a member of the IAB According to Podnews reporting, Spotify has quietly ended their IAB membership and has not recertified, meaning Megaphone, Chartable, and Spotify for Podcasters have been removed from the published list of compliant companies for podcast measurement. All at a time when agencies, advertisers, and holding companies commonly demand IAB certification. In addition to the Spotify announcement, hosting service Podbean has also been removed from the Tech Lab list.
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Podcast Advertising & Social Media Advertising

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By Kurt Kaufer
| adresultsmedia.com
Introduction If there is one thing that the marketing and media industry can all agree upon, it is that change is inevitable and often rapid. There are more platforms, devices, ad units and data sources than ever before. There is more and more time spent with content and media; and brands are looking for ways to not only maximize the impact of each media channel they invest in but also find synergies between channels.
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Podcast Advertising Types & Examples

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By Kurt Kaufer
| adresultsmedia.com
Breaking Down the Types of Podcast Ads in 2023 with Examples In the debate between which is better – host live-read ads that are permanently embedded into the show or pre-produced (host read or voiced over) ads that are likely bought programmatically and dynamically inserted – Ad Results Media believes they are both critical components within your overall media mix. They work to augment one another’s inherent strengths and deliver even greater results when run in tandem.
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