Lara Sinclair
Sydney
Director at Honeycomb Content.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Lara Sinclair
A guide to the best parties during the Edinburgh Fringe Festival
Published Thu, 6 Aug 2026, 08:00 The world's biggest arts festival returns. Here's a rundown of some of the best electronic events across the month. Every year millions of creatives arrive in Edinburgh for the mighty Fringe Festival: a celebration of musicians, comedians, actors and artists in all their guises. This year's edition, which runs from this Friday, August 7th through 31st, is set to incorporate a whopping 3,649 shows at 258 venues.
Resident Advisors: Lara Sinclair
Who are you and what do you do? I’m Lara, I work in marketing and A&R at Paradise Palms Records. I DJ and run my own club night, Chromatic, at The Bongo Club and I am the City Manager for Edinburgh for Resident Advisor. What’s been a highlight of the last 12 months for you? Definitely beginning my role at RA, it’s made me feel so much closer to the scene in Edinburgh and it's been a privilege to represent my city. More recently working on the new Bonnie Tropical Compilation with Palms records.
5 Ways Marketing Organizational Structures Are Changing
It’s become de rigeur for marketing teams to be restructured every couple of years, if not more frequently. These restructures can be as simple as a slight re-organization to accommodate the addition of a new capability, or as complicated as a spill that requires everyone to reapply for their job.
Fixing Your Marketing Risk and Compliance Process
So your company just got called out by the competition regulator and fined for breaching the rules on advertising – meaning ads went out the door with misleading information and incorrect disclosures – and your marketing risk and compliance process failed to pick it up. That’s when your competitor noticed. It’s not the half-a-million-dollar fine for being a repeat offender that’s the problem. Although, well, it partly is: the CFO was pretty unhappy.
Marketing Start-Up Simple Raises $17 Million To Roll Out Platform Globally
Aussie marketing resource management (MRM) firm Simple has raised $17 million to roll out its Intelligent Marketing Platform globally. The funding round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its existing business in the US.
How Simple Streamlined this Marketing Workflow by 45 per cent
We wanted to help marketers understand how streamlining their marketing workflows saves time. So we created a marketing workflow to describe the process of creating a marketing workflow. Then we asked one of our consultants to streamline it (see what we did there?). This is what happened. But before we get into the nitty-gritty, let’s cover off some basic principles: like what a marketing workflow is. Everyone’s heard the term: but what is a marketing workflow, actually, and why do you need one?
Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience
Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance expectations, new research from Simple and the Australian Marketing Institute has found.
Brand consistency issues hinder marketers’ ability to manage customer experience
Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience. However, the same proportion still struggle to meet basic brand governance expectations, new research from Simple and the Australian Marketing Institute has found.
How marketing resource management simplifies the work of modern marketers.
The world of marketing resource management (MRM) is changing. Once considered a huge overhaul capable of soaking up months of management time, the emergence of cloud-based solutions now offers marketing teams a more rapid return on investment. Early MRM systems failed to fulfill their promise to organise, orchestrate and optimise marketing programs, according to analysts like Gartner. Which is not to say that MRM itself was the problem.
Simple Partners With Microsoft To Build Intelligent Marketing Platform
Sydney-based martech company Simple has announced plans to partner with Microsoft and adopt its end-to-end intelligent cloud to power Simple’s Intelligent Marketing Platform. The move makes Simple one of the first independent software vendors to build atop the Microsoft Business Applications Platform.
The 9 Biggest Mistakes Marketers Make in the Creative Brief
What is the most valuable but most neglected tool a marketer has at their disposal to create good work? Is it the latest augmented reality technology? Artificial Intelligence, perhaps? Next generation marketing automation software? Whoa.Take a step back. The single most important tool in the creative marketer’s arsenal is simpler, more difficult and more fundamental than any of that, according to Joe Talcott.
Agile marketing with Scrum: 'How we went agile with a $25m brand relaunch'
Mortgage broker Aussie is undergoing an agile transformation across its entire business, including implementing agile marketing Scrum methodology, according to general manager of customer experience and technology Richard Burns. Incredibly, the company trialled agile marketing with its $25 million brand relaunch earlier this year and has now rolled out and is fine-tuning its preferred Scrum framework across all marketing teams.
Agile media optimization helped HCF boost marketing's ROI
Agile marketing is being adopted by some of the biggest, most blue-chip brands around, and Jenny Williams, chief marketing officer of HCF, Australia’s largest not-for-profit health insurer, generously shared with Simple her approach to marketing agility and agile media optimization.
Agile Marketing: 101 Things to Know Before You Go Agile | Simple
Heard of agile marketing? Wondering if you should try it with your marketing team? We’ve done the leg work and gathered together more than 100 need-to-know insights, statistics, observations and comments from many of the giants in the agile marketing community, to help you achieve greater agility in your marketing team.
9 Modern Marketing Organizational Charts [Infographic]
The shift to a more centralized — and a more customer-centric — marketing organizational chart is on. We discussed the key influences reshaping marketing with more than a dozen global thought leaders and chief marketing officers in our special report, The Changing Structure of Marketing Departments in the Age of Disruption. Now we’ve documented what those changing marketing org charts look like in this bumper infographic. In it, we’ve included 9 examples of modern marketing org chart structures.
We restructured marketing and cut spending by 25%. This is what happened.
The vast majority of CMOs are planning to review their marketing team structure in the next few years but how many would volunteer to undertake a restructure like the one Macquarie University has been through? We talked to MU chief marketing officer John Chatterton about the radical reorganisation of the university’s marketing function that began last year, the dramatic reduction in staff, the development of more efficient ways of working, and the light at the end of the tunnel.
Advertisers Torn Over Costly Sports Rights Deals
Reports that the Nine and Seven networks are preparing to ask advertisers for a double-digit increase in broadcast AFL and NRL footy sponsorships as early as next year, beg the immediate question: are sports rights deals worth it? The answer depends largely on how much chief marketing officers have already invested in their association with each code, and how important factors such as category-exclusive advertising in recurring weekend TV broadcasts are to their brand.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Lara
Contact Lara, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack