For many years, Exxon (XOM), previously Standard Oil of New Jersey, used the slogan "Put a Tiger in Your Tank" to promote its gasoline here in the U.S. and for its Esso brand in Europe. Exxon Mobil not only put a tiger in your gasoline tank, but it put a tiger in your investment account as well. I first bought XOM in 2004 at a price of $44.00 and later sold it in May of 2008 at a price of $88.83. In 2009, I started accumulating shares of XOM again when the price fell back into the $60's.
If you traveled off planet in 1999 and just returned, you might think that nothing has changed in the world of internet start-ups. There’s tons of money chasing a few big ideas, incubators and Angel’s galore, and a whole service economy of lawyers, accountants, consultants, advertising agencies, media and monetization programs. Every Tom, Dick, and Aunt Mary wants to do a start-up instead of buying a lottery ticket. What has changed is the speed and quality of these new ventures.
Mary Wilder's June 15th Viewpoint column describes a great success story. Wilder lauds the million dollars recently raised by the Overton Park Conservancy (OPC) and says this money will "end parking on the Greensward forever." The truth is buried a few paragraphs later: "This will result in the loss of some park land on the northern edge of the Greensward ... " This attempt to reinvent reality is very troubling to me and should be to anyone else who cares about preserving public land.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".