Laura Gurski on Muck Rack

Laura Gurski

Oak Park
As seen in: Accenture, Business Insider, The Drum, MediaPost, Marketing Dive, Retail TouchPoints, Food Dive, Multichannel Merchant, BeverageDaily, Consumer Goods Technology, Industry Today and
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Articles

In-Home Consumption Here to Stay

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By Laura Gurski
| MediaPost Verified
by Laura Gurski , Columnist, 7 minutes ago The combination of lockdowns, store closures, home working and other factors changed consumer needs and behaviors overnight. Trends that have been progressing steadily for years have been suddenly accelerated to a degree that no one could have predicted. One inevitable consequence of lockdowns is that the home has become the heart of the consumer experience. This was a trend we were already seeing, but with the COVID-19 outbreak, it has accelerated.
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COVID-19 Sparked New Wave of CPG Innovation

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By Laura Gurski
| MediaPost Verified
by Laura Gurski , Columnist, 5 minutes ago Consumer brands have been through a challenging twelve months. A combination of lockdowns, store closures, social distancing, home working, mask wearing, and other essential measures changed consumer needs and behaviors overnight. With everyone at home, with offices closed, and with no social engagements to attend, both the need and the opportunity for consumers to buy and use products altered significantly.
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Transforming Sales in Manufacturing

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By Laura Gurski
| Industry Today Verified
Just about every sales organization recognizes the critical importance of embracing digital technology in more effective and efficient ways. By Laura Gurski The COVID-19 pandemic has accelerated a significant shift in the customer, channel and route-to-market landscape, forcing consumer goods manufacturers to fundamentally rethink the capabilities required to move quickly and at scale. Consider the acceleration of e-commerce.
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