As you walk into a shop or go online to hunt for Christmas gifts, it can feel pretty daunting. Who needs what, how much will it cost, will they like it? But also very important: am I making a good choice in where I am shopping? To tick that last (ethical) box, many of you will rightly be wanting to buy from local retailers this festive season. Small businesses are the cornerstones of local economies, providing essential goods and services and vital community engagement.