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Articles by Laura Tristram
How do I make my business stand out from the crowd?
With an estimated 359 million companies worldwide in 2023, a significant increase on 328 million in 2020, it’s highly unlikely that any business started today is going to be unique. So how can you make sure your business stands out, when it would be so easy to blend into a sea of sameness? The first step is to recognise why you want to stand out. It’s no good simply wanting to be different for the sake of being different.
Catrina Baker-Bassett - Platinum Media Group
If you’d told me 15 years ago I’d be working in tech, I flat out wouldn’t have believed you. Ten years into my career at DabApps, and holding the role of Managing Director for the past two, I still can’t quite believe it myself sometimes – what a journey it’s been so far. In 2012, having worked in various marketing, sales and business development roles, I knew I wanted a change and a new challenge.
Honor Barratt - Platinum Media Group
Ten years ago, I had a hugely successful career in television. I had worked my way up from a clueless runner, fresh out of university to group Managing Director of a 150-person agency. My work was super exciting, but at 40 I was a bit restless. Then the private equity firm who’d invested in my company asked me to take a look at one of their struggling portfolios, some later-living developments.
Avoiding the 'perfection' trap
The pressure to appear flawless online and in every aspect of our lives is taking a significant toll on our wellbeing. Nearly two million people in the UK are currently on waiting lists for mental health services, with the average wait for support 703 days. Undoubtedly, the online culture of rising perfectionism is a contributing factor.
Are you aiming high enough?
Social conditioning from a young age keeps girls neat and contained. We should be humble and ‘lady-like’, we need to play nicely and create harmony. Do what’s expected with no big surprises. No one likes a woman who’s too full of herself, right?
Community is the new influencer
Influencer: the Marmite of marketing strategies; a $24bn industry with countless statistics proving its effectiveness, with a growing culture of scepticism over the authenticity of influencers themselves. But, change is afoot. As world-renowned marketing teams invest in a hyper-local strategy, Influencers have changed their names to Content Creators, adding ‘building a community’ to their ‘day in the life’ videos.
“I'm Soooooo Bored!
By Laura Tristram When you’re a parent, life can feel non-stop. We’re in a constant struggle to keep our little ones healthily entertained, rushing between various groups and clubs, with day trips squeezed in between work and household chores. We dread hearing those words slip from our children’s mouths… “I’m bored!” However, new research from the Child Mind Institute suggests that allowing children to experience Boredom can actually be beneficial for both them and their parents.
Inspiring the next generation of leaders through well-being Original
As we celebrate International Women's Day 2024 under the resonant theme of 'Inspire Inclusion,' it's a good time to reflect on women's remarkable strides in leadership. Whilst it's clear that barriers exist, despite these challenges, the narrative surrounding women's leadership is evolving positively. Research consistently underscores the invaluable contributions of gender diversity in leadership, fostering collaborative, empathetic, and innovative work cultures.
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