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Laurence Minsky on Muck Rack

Laurence Minsky

Chicago
As seen in: Harvard Business Review, MarketingProfs, CMSWire, BusinessMirror, The European Business Review
Covers:  advertising, brand development, brand activation, social selling, marketing
Marketing and Advertising Consultant and Contractor, Book Author, & College Professor
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Laurence Minsky’s Journalist Portfolio

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Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales | The Euro...

Hunter or Hunted? How Digital Media and GDPR Increases Importance of Inbound B2B Sales | The Euro...

Today, through prior digital and social media research, organisational buyers approach their vendor sales tea…

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The Intelligent Way to Prepare Your Sales Team for AI Adoption

The Intelligent Way to Prepare Your Sales Team for AI Adoption

For any salesperson, Artificial Intelligence (AI) poses a dual, but opposing threat. First, it could take awa…

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When it Comes to Cyber Security, A Step Ahead is a Step Out of Harm's Way | The European Business...

When it Comes to Cyber Security, A Step Ahead is a Step Out of Harm's Way | The European Business...

Marketing in the digital arena is one great balancing act. On one hand is the need for data, including custom…

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How B2B Marketers Can Get Started with Social Media

How B2B Marketers Can Get Started with Social Media

Many B2B CEOs still believe that social media isn't right for them. And it's no surprise. The attention being…

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How You Make Decisions Is as Important as What You Decide

How You Make Decisions Is as Important as What You Decide

Conventional thinking has suggested that leadership positions go to those who aggressively plan their careers…

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Rotary Strengthened Their Brand by Simplifying It

Rotary Strengthened Their Brand by Simplifying It

It's no surprise that simplicity sells. Too many options can overload short-term memory, inhibiting the abili…

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Six Steps to Successful Sponsorships

Six Steps to Successful Sponsorships

This post is part of the HBR Insight Center Marketing That Works. Why is one of the oldest marketing tactics …

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What is Brand Activation and Why Marketers and Consumers Should Care | The European Business Revi...

What is Brand Activation and Why Marketers and Consumers Should Care | The European Business Revi...

Marketing, along with the market and all its innovations, is also imperatively evolving. In this article, the…

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How B2B Sales Can Benefit from Social Selling

How B2B Sales Can Benefit from Social Selling

Outbound B2B sales are becoming less and less effective. In fact, a recent survey found that connecting with …

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When Aiming To Be At The Top In Social Selling, Start At The Bottom

When Aiming To Be At The Top In Social Selling, Start At The Bottom

In " survey that "found that B2B buyers are five times more likely to engage with a sales rep who provides ne…

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Good Cybersecurity Can Be Good Marketing

Good Cybersecurity Can Be Good Marketing

Recent research conducted by IBM among global boardroom and C-suite executives in 28 countries found that bet…

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What Does Your Brand Sound Like?

What Does Your Brand Sound Like?

Branding is one of the top concerns of CEOs and CMOs, and smart firms are investing as much as ever on brandi…

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The Activation Imperative

The Activation Imperative

This post is part of the HBR Insight Center Marketing That Works. A powerful confluence of challenging econom…

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