Identifying and classifying individual landmarks, objects and the natural world so Google can serve the images in its search engine to link to other results such as Google Maps withincreased accuracy presents a variety of challenges. Visual recognition -- whether it comes from the camera lens or other means -- continues to gain intelligence, but it requires the help of humans, as well as machine learning and other technologies.
Search engines could be forced to reveal their ranking formulas, often viewed as the secret intellectual property behind their business model. The European Commission (EU) has proposed new rules that could require search engines, commerce sites and online platforms to explain how they rank results. In addition, they want these companies to reveal why they penalize or remove content on their sites from search results.
Google fell from its No. 8 position to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday. Apple also tumbled hard dropping from No. 5 to No. 29. One report suggests that Apple ranked as high as No. 2 in 2016. The 2018 Harris Poll Reputation Quotient measures the reputation of the 100 most visible U.S. companies as perceived by the general public. Amazon held on to its No. 1 ranking, retaining its lead from years gone by. Microsoft came in at No. 11.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".