Last week, the Internet more or less exploded when Levi's CEO Chip Bergh advised an audience at a green-fashion conference to "stop washing your jeans." This advice wasn't exactly news to denim-heads, who are almost superstitious in their avoidance of the washing machine and instead employ elaborate de-funkening strategies, like wearing their jeans while swimming in salt water and freezing them.
As party season officially goes into full swing, you may ask yourself, “Hey, Self, what makes the perfect party outfit ?” And your self, if she is wise, will tell you that there's truly no one way to make an entrance. The best party outfits are as individualistic as the women who wear them: They can be cheeky (think Paris Hilton’s arch take on heiress-wear— tiaras forever! ), chill (Kate Moss’ ‘90s cool-girl slip dresses), or make-’em-stare glamorous (see: literally almost anything Rihanna wears).
The perfect pair of shoes can imbue your whole look with a little magic. Which is a good thing now that we're fully in holiday mode and our schedules have officially gone from "booked solid" to "slammed" with festive fetes of all kinds. If you're preemptively panicking over all those holiday parties, cozy catch-up dinners, and last-minute gift dashes, consider this your invitation to chill.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".