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PHOTO: Vita Marija Murenaite Do you remember the last time you were spontaneous? When you stopped into a restaurant that looked interesting without looking up its reviews on Yelp? What about the last time you got lost on a road trip, but you were making good time, so you just went with it? Or when you had a “meet-cute” with someone on a random New York sidewalk while running errands (and looking impossibly chic)?
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations. Consider how many marketers suddenly thought they absolutely needed a mobile app. Sure, that was a misconception—but it ushered in the importance of simplicity and utility in brand experience. The app mentality forced complicated brands to take a hard look at their products and services and shape them to be fast, nimble and mobile-focused.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
