When I began paying attention to retail stories in 2003, it was because a colleague on the national news desk noted in passing, “The only reason Sears would be attractive to anyone would be because of its real estate holdings.” The idea that retailers could live or die based on their physical assets and on their sales cycle stuck with me, and taught me that the revenue line on a balance sheet was only part of any good business story.
Of all the collapsing chains and brands that have characterized the retail apocalypse of 2017, the one I honestly did not expect was Alfred Angelo. The bridal brand, which abruptly shut its doors and filed for bankruptcy in July, used to gobble up pages of advertising space, with models swanning about, looking contemplative in the way only a woman swaddled in thousands of dollars’ worth of pearly duchesse satin can.
Silicon Valley and the tech industry are often presented as a bro-dominated landscape. One where pampered man-children are making apps for other cosseted men; venture capitalists are living the nerd revenge-fantasy of dating models and actresses and inflicting Lord of the Rings-themed weddings on everyone; and women are relegated to the roles of whistleblowers, pointing out that any industry that fails to account for everybody ultimately has nobody for a customer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".