On a recent morning, my 8-year-old son, Ivan, let me know he wouldn't be getting his homework done after school. It's finally sunny out, and he'd rather shoot hoops on the playground with his friends, he said. Tall for his age, Ivan is sometimes the only white kid on the court. He notices skin color. Not long ago, he asked me, "Does Stevie Wonder know he is black?" However, what really matters to him is making friends and improving his game.
My son, who attends public school in Brooklyn, has had lice more often than I can count. When he gets them, I get them -- adding to the physical indignities of middle age. So I was grateful when a group of public-spirited parents volunteered to regularly conduct schoolwide lice checks. But my gratitude turned to dismay when the school administration emailed parents a letter from the city's Department of Education explaining its lice policy. The letter is misleading and the policy is misguided.
Last Sunday, the New York Times released a fantastic investigation detailing the awful abuses workers in New York City’s nail salon industry endure, including wage theft, dismal pay, and exposure to toxic chemicals. The series was so powerful that even New York Gov. Andrew Cuomo, hardly a friend of workers, apparently felt obliged to respond with some policy measures, as did New York City Mayor Bill de Blasio.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".