The photo shows Ontario Premier Doug Ford personally installing the sign on a 400-series highway, increasing the speed limit from 100 km/h to 110 km/h. This occurred on the same day that the City of Toronto released data showing that Ford’s forced removal of the City’s 150 speed cameras significantly increased speeding. On arterial roads with 50 km/h limits, the proportion driving 11–15 km/h over jumped 350%, while those exceeding the limit by 16 km/h or more shot up 480%.