Louis DiLorenzo on Muck Rack

Louis DiLorenzo

Romulus
As seen in: Ad Age, Marketing Dive, Sports Business Journal, Law360, JD Supra, Lexology, Mondaq, PR News, Business Management Daily, Westchester County Business Journal and
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Articles

The Hidden Cost Of Tariffs: What To Consider When Passing Them Through To Consumers

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By Louis DiLorenzo, Paavana L. Kumar
| Mondaq
President Trump's 90-day pause on tariffs for over 75 countries offers temporary relief, but with tariffs on Chinese goods rising to 125%, and a tariff of 25% on imported automobiles remaining in place, many brands still face significant cost pressures. As President Trump signals further tariff expansions and intensifies the administration's “America First” trade agenda, brands should expect more volatility in cost structures.
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Elon Musk, A Sweepstakes And Law Enforcement: Why Marketers Should Care

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By Louis DiLorenzo, Ashima Dayal, Alexa Rozell
| Mondaq
America PAC's sweepstakes may violate federal laws prohibiting payments for voting or registering to vote. Linking consumer promotions to Election Day is permissible, but brands must avoid entry requirements that, directly or indirectly, reward entrants for voting or registering to vote. All sweepstakes must provide clear, detailed rules that cover terms and conditions, selection of winners, awarding of prizes and the use of entrants' personal data.
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StubHub Sued By D.C. Attorney Over Alleged "Convoluted Junk Fee Scheme"

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By Louis DiLorenzo, Paavana L. Kumar
| Mondaq
Drip pricing is now a top priority for regulators, who have made clear that adding exorbitant fees on checkout is a deceptive 'dark pattern.' This will not be the last time that a merchant is challenged over their use of drip pricing, and will almost certainly be followed not only by increased regulatory action but also by consumer class action lawsuits.
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