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Paavana L. Kumar on Muck Rack

Paavana L. Kumar

  • Associate, Davis & Gilbert LLP and Contributor, Freelance
As seen in: Corporate Counsel, Marketing Dive, Law360, JD Supra, Campaign (US), Lexology, O'Dwyer's PR News, PR Daily, Mondaq, PR News and
E-commerce, Retail and Advertising Attorney. Love working with startups and subscription-based businesses to ensure operational and marketing compliance.
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Articles

FTC Proposes Personalized Pricing Enforcement Policy

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By Louis DiLorenzo, Paavana L. Kumar
| Mondaq
Louis P. DiLorenzo’s articles from Davis+Gilbert LLP are most popular: within Consumer Protection topic(s) with readers working within the Retail & Leisure industries Davis+Gilbert LLP are most popular: within Insolvency/Bankruptcy/Re-Structuring and Tax topic(s) with Finance and Tax Executives The FTC is signaling increased scrutiny of personalized pricing practicesand the consumer data used to support them.
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FTC Settles With Travel App Hopper For $35 Million Over Hidden Fees

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By Louis DiLorenzo, Paavana L. Kumar
| Mondaq
Davis+Gilbert LLP are most popular: with Finance and Tax Executives and Inhouse Counsel with readers working within the Accounting & Consultancy industries The FTC will continue to use Section 5 to challenge non-transparent fee practices in any industry, not just those covered by the FTC’s Fees Rule. Businesses should ensure that their fee practices comply with the Fees Rule, even where the Rule does not technically apply.
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FTC Continues Crackdown On Subscription Businesses

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By Paavana L. Kumar
| Mondaq
Paavana L. Kumar’s articles from Davis+Gilbert LLP are most popular: with Inhouse Counsel with readers working within the Healthcare and Media & Information industries The FTC is scrutinizing subscription funnels on a holistic, end-to-end basis, evaluating everything from upfront advertising, quizzes, personalization claims, pricing displays, and payment overlays to post-purchase upsells and cancellation flows.
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