Paavana L. Kumar on Muck Rack

Paavana L. Kumar

  • Associate, Davis & Gilbert LLP and Contributor, Freelance
As seen in: Corporate Counsel, Marketing Dive, Law360, JD Supra, Lexology, Campaign (US), O'Dwyer's PR News, PR Daily, Mondaq, PR News and
E-commerce, Retail and Advertising Attorney. Love working with startups and subscription-based businesses to ensure operational and marketing compliance.
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Articles

FTC Continues Crackdown On Subscription Businesses

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By Paavana L. Kumar
| Mondaq
Paavana L. Kumar’s articles from Davis+Gilbert LLP are most popular: with Inhouse Counsel with readers working within the Healthcare and Media & Information industries The FTC is scrutinizing subscription funnels on a holistic, end-to-end basis, evaluating everything from upfront advertising, quizzes, personalization claims, pricing displays, and payment overlays to post-purchase upsells and cancellation flows.
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Spring Cleaning Your Subscription Practices: What To Toss Before Regulators Do

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By Paavana L. Kumar, Amy Marcus
| Mondaq
Paavana L. Kumar’s articles from Davis+Gilbert LLP are most popular: with Inhouse Counsel with readers working within the Technology and Media & Information industries Subscription “tricks and traps,” including insufficient disclosures and misleading upfront advertising, continue to be top of mind for both the FTC and state regulators.
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Agentic AI In Advertising: Five Legal Risks Marketers Cannot Ignore

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By Paavana L. Kumar
| Mondaq
Paavana L. Kumar’s articles from Davis+Gilbert LLP are most popular: with readers working within the Business & Consumer Services industries Regulators will likely treat AI decisions as company decisions. The absence of human intent will not shield brands from liability. Legal, marketing, and technology teams must align on guardrails that govern what AI can do, not just what it can say. Explainability is non-negotiable.
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