Lucy Werner on Muck Rack

Lucy Werner

East London, Hackney, Provence-Alpes-Côte d'Azur
As seen in: Hype Yourself, Medium, The Startup, Metro (UK), PLOS ONE, Chez Hanny, Sparkle on Substack, Substack, Claire Diaz-Ortiz’s Newsletter, Creative Boom, JNeurosci and
Covers:  Small business expert, Author of Hype Yourself, Publicity Expert, Small Business Tips, Entrepreneur Journey, Shared Parental leave, Remote working, Working & living with your partner
Writes about self-promotion and creative living. Currently based in rural France.

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Lucy Werner’s Biography

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Author of Hype Yourself: a no-nonsense DIY toolkit for small business.

Founder of The Wern, a PR & design consultancy for startups. Authorised mailchimp partner. Small business and publicity expert.

Lucy Werner’s Journalist Portfolio

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How I sold the first 1,000 copies of my business book

How I sold the first 1,000 copies of my business book

Why you need to work on launching your business book before it is published. My first book, Hype Yourself: a …

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How to Write a Business Book around Running Your Business

How to Write a Business Book around Running Your Business

The tips and tricks you need to break down the writing process and get the words down.

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We chose to get married in lockdown - and the day was all the better for it

We chose to get married in lockdown - and the day was all the better for it

I was never one of those girls who dreamt about her wedding day growing up. I thought it would be nice to hav…

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Baby on board: 20 tips for travelling with a baby

Baby on board: 20 tips for travelling with a baby

My name is Lucy. I'm 34 and I run my own consultancy for startups. In a former life, my Sunday sermon was a B…

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bylined article Archives - Found & Flourish

bylined article Archives - Found & Flourish

The second in a series of three guest posts from Lucy Werner founder of The Wern, this week we are looking at…

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Promoting your work during lockdown

Promoting your work during lockdown

You've made banana bread, joined House Party (then deleted House Party), watched Tiger King, and then probabl…

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Articles

Cannes Lions 2026: why resonance, niche and analogue are the future of creativity

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By Lucy Werner
| Creative Boom Verified
The Cannes Lions Festival of Creativity, held over five days on the Côte d'Azur, brings together some of the biggest voices in the industry on stage, in panels, and at fringe events throughout the famous Croisette. After a week of walking between the Palais, the beach activations and the little pop-ups, a handful of shifts kept surfacing – and most of them point the same way. Resonance will beat reach If the last decade belonged to audiences, the next belongs to communities.
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What are the key trends and takeaways from Cannes Lions 2026?

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By Lucy Werner
| Creative Boom Verified
You'd expect AI to dominate Cannes Lions, and it did – on every stage, in every panel, from inside the Palais to the fringe events lining the Croisette. But beneath the headline topics, the conversation had shifted since last year. If there was one overarching theme, it was how we could work with technology moving forward, including the power of indie creators. Here's what stood out from one of the industry's biggest events of the year.
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How to do Cannes Lions without a festival pass: our pick of the fringe

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By Lucy Werner
| Creative Boom Verified
Your flights are booked, you've found a friend's sofa to crash on, and the sun cream and Birkenstocks are in the bag. Now what? With more than 1,000 fringe events taking place across the week at one of the biggest creative events on the calendar, it can be difficult to know where to start at Cannes Lions. We've picked a handful that don't require a festival pass and are worth adding to your schedule.
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