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Lucy Werner on Muck Rack

Lucy Werner

East London, Hackney, Provence-Alpes-Côte d'Azur
As seen in: Hype Yourself, Medium, The Startup, Metro (UK), PLOS ONE, Chez Hanny, Sparkle on Substack, Substack, Claire Diaz-Ortiz’s Newsletter, Creative Boom, JNeurosci and
Covers:  Small business expert, Author of Hype Yourself, Publicity Expert, Small Business Tips, Entrepreneur Journey, Shared Parental leave, Remote working, Working & living with your partner
Writes about self-promotion and creative living. Currently based in rural France.
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How I sold the first 1,000 copies of my business book

How I sold the first 1,000 copies of my business book

The Book Cafe — Why you need to work on launching your business book before it is published. My first book, Hype Yourself: a no-nonsense DIY toolkit for small businesses, has nearly sold 5,000 print copies in the two years since its launch. But the work started WAY before I even launched.
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How to Write a Business Book around Running Your Business

How to Write a Business Book around Running Your Business

The Startup — The tips and tricks you need to break down the writing process and get the words down.
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We chose to get married in lockdown - and the day was all the better for it

We chose to get married in lockdown - and the day was all the better for it

Metro (UK) — I was never one of those girls who dreamt about her wedding day growing up. I thought it would be nice to have a party with all my friends and family, but grew increasingly disillusioned with the 'most important day of your life' sentiment that I witnessed from bridezillas in my 20s and early 30s.
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Baby on board: 20 tips for travelling with a baby

Baby on board: 20 tips for travelling with a baby

whateveryourdose.com — My name is Lucy. I'm 34 and I run my own consultancy for startups. In a former life, my Sunday sermon was a Bikram yoga class. My weekdays were split between GoodGym and being a Barry's or 1Rebel aficionado, rounded off with a cocktail (... or five).
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bylined article Archives - Found & Flourish

bylined article Archives - Found & Flourish

foundflourish.co.uk — The second in a series of three guest posts from Lucy Werner founder of The Wern, this week we are looking at how to pitch a guest post. These are great for raising your profile, building your credibility, driving new customers and ultimately sales for your business....
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Promoting your work during lockdown

Promoting your work during lockdown

underpinned.co — You've made banana bread, joined House Party (then deleted House Party), watched Tiger King, and then probably ostriched when it has come to promoting your work right now? If I'm right, then read on.
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Mama Hood Column

Mama Hood Column

Absolutely Mama — Monthly parenting column.

Thieves have been stealing my vulnerable family's urgent supplies

Thieves have been stealing my vulnerable family's urgent supplies

Metro (UK) — My toddler, Rafael, and I got up early on Monday morning and eagerly opened the front door to bring in our three-day-a-week delivery of milk and eggs. Except there wasn't any - just a note saying no eggs were available. So where was the milk?
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How to promote a Business Book - Found & Flourish

How to promote a Business Book - Found & Flourish

foundflourish.co.uk — I always talk about one-size-fits-no-one when it comes to publicity but actually there are ideas here that can be applied whether you have written a business book, launching an online course or created a podcast. Here are the lessons I learned from launching my own book. Personal branding photography Sounds counter-intuitive right?
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What I learnt from writing my own book, and how I did it

What I learnt from writing my own book, and how I did it

underpinned.co — No matter who I talk to, everyone seems to have a dream about writing a book. And when it comes to business books, every business owner's ears prick up when I say I am writing a business book, with lots of questions on how I did it.
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5 ways to deliver authentic PR interviews as a business owner

5 ways to deliver authentic PR interviews as a business owner

Business Advice — Lucy Werner, the PR guru behind communications consultancy The Wern, offers business owners her top five tips for delivering authentic interviews to help raise their profile. In a world where consumers are increasingly making decisions based on feelings (a lovely lesson Brexit/Trump has taught us), it has never been more important for business owners to connect emotionally with their audience.
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A Beginners Guide to Using Email to Build Your Business

A Beginners Guide to Using Email to Build Your Business

The Startup — Why you should be focusing on audience data you own rather than making random decisions for your business. In my Instagram echo chamber people are talking about views, reach, engagement (basically everything) tanking. Rather than creating more content or sharing clickbait posts designed solely to...
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