Lynn Leahey

“Next Starts Now” bridges Hyundai’s mobility vision with next-gen football talent — how did you land on that conceptual thread, and how early did the FIFA partnership shape the creative direction? From the start, we saw FIFA as much more than a sponsorship. It was an opportunity to show where Hyundai is headed as a brand.

New York Life’s new docuseries “The Assist” takes USMNT stars Tyler Adams, Tim Ream, and Matt Turner off the pitch and into the moments that actually made them. Coaches. Family. Mentors. The people behind the players. The series is built around the relationships and support systems that shaped three very different paths to the world stage — and ties directly into New York Life’s commitment to mentorship and youth development through soccer.

AI isn’t just changing jobs — it’s testing leadership. David Grossman of The Grossman Group has seen what separates executives who navigate restructuring successfully from those who don’t. Spoiler: it’s not strategy. It’s communication How should executives communicate AI-related layoffs to the rest of the organization ? How matters more today in an AI-related layoff because the workforce reads into each move twice: Start with the people being let go.