"Oh, I would love to write a book!" That's what at least half the people I meet say when they find out that I'm a book coach and ghostwriter. The idea of being a published author is seductive. It represents the achievement of so many universal desires: to be seen, to be respected, to make an impact. Who doesn't want that? But most of those people never follow through. Surveys say around 80% of Americans want to publish a book someday, but only 1% ever do.