Marcus Johnson on Muck Rack

Marcus Johnson

Verified
New York
As seen in: Behind the Numbers: an EMARKETER Podcast, EMARKETER, PNAS, Taylor & Francis Online, Themelios, Wigan Today, Recycling Today, Law360 Canada, The Oakland Post, ET Edge Insights
Brit living in NYC. I rather like it here!
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Articles

Cannes Miniseries Podcast: Albertsons Media Collective unpacks the mysteries of iROAS

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By Marcus Johnson Verified
| EMARKETER
On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion.
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Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game

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By Marcus Johnson Verified
| EMARKETER
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink.
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Why Advertisers Are Buying Moments, Not Media | Behind the Numbers

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By Marcus Johnson Verified
| EMARKETER
In today's podcast episode, we discuss how consumer intent changes throughout the year, what actually happens to shoppers in the seconds after they complete a transaction, and what marketing looks like when you're buying a moment rather than media. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sky Canaves, and Senior Vice President of Strategic Key Accounts at Rokt, Callum Donnelly. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
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