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Marcus Sheridan on Muck Rack

Marcus Sheridan

Maryland, Virginia
As seen in: Hubspot Blog, Entrepreneur, Content Marketing Institute, Business.com, MarketingProfs, Social Media Examiner, CEOWORLD Magazine, Relevance, DealNews, CustomerThink and
Our goal is to be the best fiberglass pool manufacturers, installers, educators, and innovators in the world while bringing joy to families.
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Articles

19 AI Trust Signals That Determine If Your Business Gets Found Online

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By Bob Ruffolo, Marcus Sheridan
| IMPACT+
Most business owners assume that if their website looks professional and their Google reviews are decent, they're in good shape online. That was true a few years ago. It's not anymore. AI tools like ChatGPT, Perplexity, Google's AI Overviews, and Gemini are quickly becoming the first stop for a growing number of buyers. They're not just answering questions. They're making recommendations.
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4 Website Tasks to Stop Outsourcing to an Agency

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By Janet Mendez-Latouche, Marcus Sheridan, Bob Ruffolo
| IMPACT+
If your website is managed by an agency, there’s a good chance your team has run into this situation: a simple update needs to be made, but instead of fixing it immediately, someone has to track down the agency and wait. What should take twenty minutes turns into days or weeks. Over time, those delays add up. Everything moves slower, your messaging gets stale, and your website stops keeping pace with your business. What the agency marketed as a partnership starts feeling a lot like dependency.
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Getting Traffic But No Sales? It’s a Brand Messaging Problem

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By Mary Brown, Marcus Sheridan, Bob Ruffolo
| IMPACT+
You can have steady website traffic and still struggle with inconsistent leads. If marketing looks active on your website, but sales opportunities are sporadic and unpredictable, it’s time to take a deeper look at what’s telling them to stay or go. In many organizations, this tension can be traced back to something foundational, but sometimes overlooked: brand messaging.
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