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Mark McCormack on Muck Rack

Mark McCormack

Brighton
As seen in: Microsoft Learn Blog, Medium, HuffPost, The Independent (UK), Aol, CNBC, Memory Studies, Oxford University Press (OUP), Taylor & Francis Online, The Conversation and
Sociologist. Professor. Author of 'Discovering Sociology' and 'The Declining Significance of Homophobia'. Tweets are in a personal capacity. Pragmatist.
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Articles

Are we a society that confuses popularity with value? | Your Turn Original

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By Mark McCormack, Mark Mccormack
| Ventura County Star Verified
Social media has become the cultural training system that teaches people how to evaluate themselves, other people, and ideas — and many Americans are paying the price for it. Concerned individuals rightly worry about its effects on anxiety, depression, and self-esteem. But beneath those concerns lies a deeper question: What happens when a society begins treating popularity as the sole indicator of value?
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What they don’t teach you about marketing at Harvard Business School: Being positionless

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By Mark McCormack, Mark Mccormack
| MarTech Verified
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a marketer who sees VIPs starting to lapse on a Thursday morning. By noon, they’ve pulled the data, developed three creative variants, launched a triggered journey and measured incremental improvement. No tickets, no queues, no committees. By Monday, the save rate is up 18%. That’s not luck; that’s Positionless Marketing. It’s do-it-now competence, powered by technology.
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Protecting Your Zones

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By Mark McCormack, Mark Mccormack
| Security Today Verified
In-camera analytics makes the difference between a good call and a missed call. It is game day. You can feel the crowd’s energy. In the parking lot. At the gate. In the stadium. On the concourse. Fans are eager to party. Food and merchandise vendors ready themselves for the rush. Meanwhile, behind the scenes, a team of security experts are gathering and acting on real-time intelligence to ensure everyone stays safe and enjoys an enjoyable time.
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