Skip To Main Content
Mark Ritson on Muck Rack

Mark Ritson

As seen in: LinkedIn, MSN, Yahoo Entertainment, The Daily Mirror, The Independent (UK), Yahoo Finance, Adweek, ESPN, Sydney Morning Herald, The Sunday Age and
Digital Marketing in Sports Betting and iGaming | Former football journalist in the EPL & EFL | #CAFC #GranadaCF
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Mark

Contact Mark, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Mark Ritson: Empty seats mean dynamic World Cup pricing is working (for Fifa)

|
By Mark Ritson
| OneDegree.ca
2 What a smashing game on Friday, eh? The USA looks like it finally knows how to play football. Sorry, ‘soccer’. The co-hosts spanked Paraguay 4-1 in Los Angeles, the first time the home team had played a World Cup game on American soil in 32 years. It’s the sort of fixture that should have sold out in an afternoon. It did not. Days before kickoff Fifa still had around 350 tickets unsold on its own website, with another 2,500 floating on resale, some below face value.
Open in Who Shared Issue with article?

OpenAI Needs Two CMOs Because It Has a Problem Marketing Can't Solve

|
By Mark Ritson
| Yahoo Finance Verified
- OpenAI Here is a marketing riddle: Take one of the best B2B brand builders alive, give him a big title, a near-trillion-dollar company to market, and the most famous product on earth to sell. Why would that be a disaster waiting to happen? Welcome to Colin Fleming's new job at OpenAI. Fleming is the real deal. Thirteen years at Salesforce, culminating as evp of global marketing. Two years as CMO of ServiceNow, working wonders.
Open in Who Shared View Duplicates (3) Issue with article?

Echter Purpose kostet Geld – deshalb hat kaum eine Marke ihn wirklich

|
By Mark Ritson
| HORIZONT Verified
Wer als Marketingverantwortlicher prüfen will, ob seine Marke tatsächlich einen Purpose hat, der muss sich nur eine einzige simple Frage stellen. Das sagt zumindest Markenexperte Mark Ritson. Welche Frage das ist, verrät er in seiner aktuellen Talking-Head-Kolumne. Es gibt einen einfachen Test für echten Marken-Purpose. Sie brauchen keine Konsumentenbefragung. Sie brauchen kein Purpose-Workshop-Ergebnis m Hier anmelden Jetzt Angebot wählen und weiterlesen! 1 Monat zum Testen danach 36,50 € mtl.
Open in Who Shared Issue with article?
See all 432 licensed articles (2,803 Total)