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Mark Sutton on Muck Rack

Mark Sutton

Verified
Hertford
As seen in: Cycling Electric, Nature, Fortune, Biomed Central (BMC), Grand Island Independent, Lexology, Cyclist, Frederick News Post, ITP.net, Mondaq, Cycling Industry News and
Editor in the electric bike space with CyclingElectric.com. Market insights & trade consultant. Also at marksuttonbike.bsky.social
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Articles

Dispelling the cycling regulation myths: Mandatory helmets, insurance and tax

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By Mark Sutton Verified
| Cycling Industry News Verified
Lords (and Ladies) help us: It’s tedious work, but somebody has to keep an eye on them. Mark Sutton keeps an eye on the Houses of Parliament with a view to keeping cycling’s legal status as it is, dispelling all the arguments for regulating us more… One of the very worst ways to spend a day on this planet is to tune in to the debates that take place in the House of Lords.
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Tarran T1 Pro first ride review: The most advanced cargo bike yet?

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By Mark Sutton Verified
| Gear Open
A bike that has to be seen to be fully believed, Tarran’s story really began with the head-turning T1 Pro, a bike that was very clearly different from that which came before in that it is loaded with tech ideas that both solve problems and enhance the experience; spotting it at the Cycling Electric Demo Days, we had to grab a first ride review.
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Yamaha eBike on heritage and its evolved B2B approach

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By Mark Sutton Verified
| Cycling Industry News Verified
Yamaha has eBike business heritage, but how does it stand out in a field of increasingly powerful competition? Mark Sutton sought to understand the B2B structure and the Japanese household name’s plans for 2026 and beyond, speaking with Yamaha’s Fabia Marzola… It’s perhaps not widely enough known that Yamaha has been in the eBike business longer than any other brand, that is, if we are talking about modern, pedal-assist eBikes.
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