What’s new in the New Year Publisher Mary Maddever on the changes to expect to the Marketing Awards, the new AToMiCoN event and more in 2018. As evidenced by the Trojan beaver of marcom ideas that Canada is exporting to the healthy crop of growing agencies in the Indie List, change can be good. This year we saw an explosion of success for new shops and global nods for established indies, like Zulu’s Ad Age International Small Agency of the Year win.
Here are the best holiday gifts for you creative folk to geek out on. When the time came for me to lead my first Stimulant gift guide as editor, I was most nervous to come up with my own gift selection. Lately, my holiday celebrations have been a parade of gift cards and bags of socks, rather than cool gizmos under the tree. In short: most gifts these days are utilitarian. But looking around my desk, I’ve realized that some of the best gifts I’ve received are also, well, totally useless.
Luck may be a bit lacking as a tactic, but what if you had a strategy (read: a not-so secret weapon) to improve the odds? The folks at Jacknife have you covered with Chimo. Turning their design powers to the good of the nation, they’ve created a homegrown version of the Maneki Neko cat, the ubiquitous Japanese good luck symbol. Of course, the Canuck edition taps our most industrious rodent, the beaver.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".