Matt is a futurist, author, speaker and researcher. He’s a consumer trends expert who delivers insights at scale for Ipsos and its clients. He leads or co-leads four of the most impactful public trends and foresight projects at Ipsos: What the Future; the fortnightly U.S. Consumer Tracker; the Global AI Monitor and Ipsos Global Trends, the most comprehensive study of its kind.
Matt combines foresight with insights as the founding editor of What the Future, Ipsos’ award-winning magazine. Each issue covers the future of a different topic from Food, to Wellness to AI to Trust through exclusive expert interviews and custom consumer research. What the Future drives client engagement and Ipsos business.
Matt is a lead author of the annual Ipsos Global Trends, the most comprehensive study of its kind, where he also leads the cross-market activation.
In addition, he oversees the Ipsos U.S. Consumer Tracker, a twice-monthly survey of American attitudes and behaviors, and sends his analysis and commentary to internal leaders and external partners.
He is an engaging speaker and media commentator, presenting to global clients and industry events and SXSW on a wide range of “future of…” and demographic topics. Matt brings complex trends and stats to life, with narrative, humor and easy-to-understand data stories.
He is the author of Buyographics, a book combining big data and ethnography to tell the complex story of today’s American consumer.
Previously, Matt was an editor at trade and consumer publications including Advertising Age, Crain’s Chicago Business and Livability.com. He has covered interactive marketing as well as demographics, urban planning and consumer trends.
He is a graduate of Northwestern University’s Medill school and was awarded a certificate of achievement from the University of Houston’s Foresight program.
He is a member of the Association of Professional Futurists and the Global Futures Society.
