Partner content Next time a familiar problem feels stuck in the mud – the tool, the product or the idea in front of you might already hold the answer, if you’re willing to reframe what it’s for. I wager that sitting very close to you, perhaps even in your hand, is a smartphone. Take a look and consider how parts of this remarkable tool were designed to do some very specific things. The flash and camera, for example, were placed there to simply brighten dark rooms and take snaps.