Matthew Libassi is director of public relations and speakers bureau for Northwell Health. Lately, I’ve been noticing a disturbing trend on social media lately: there’s a growing chorus of PR practitioners complaining about the industry, their clients, the journalists, the deadlines, and basically everyone who dares to ask them to do their job. “They want this done by tomorrow?” “How dare they expect me to turn this around so quickly?” If this is you, do us all a favor and get out of the business.