2 UPM is simplifying adhesive selection with purpose-built solutions designed for demanding label applications. UPM PharmaSure™ for pharmaceuticals, UPM Vetro™ for wine and spirits, and UPM Endurance™ for oil and industrial chemicals help customers choose the right adhesive performance for each end-use. All are part of the UPM Raflatac™ label material offering. Demanding label applications place requirements on adhesives that general-purpose solutions cannot meet.