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The first time I traveled to Red Hook, it was for a Jay Electronica show, in the summer of 2010. He was performing in Red Hook Park, a free concert hosted by SummerStage, the first one of the season. That spring, Electronica had burst through internet rap circles as a mystical arbiter of highbrow, fundamentalist hip-hop, full of impossibly precise rhymes and almanac-like references.
In 2014 the rapper Mac Miller parted ways with Rostrum Records, the Pittsburgh-based independent label that had shepherded him since he was a teenager. By then, Miller had already become a new kind of hip-hop celebrity—scruffy, humble, ever unserious, and warmly accessible, an avatar for fans on the cusp of adulthood, still searching for their place in the world.
GOAT reports on how the Gel 1130 sneaker is driving the majority of ASICS' business, accounting for 57% of sales and commanding a +44% average profit margin. Originally published on goat.com, part of the BLOX Digital Content Exchange.
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