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Matt Ruby

New York
As seen in: The New York Times, CNBC, Paste
Deputy Editor Digital News Design @nytimes
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Articles by Matt Ruby

How The Times Made Its Tiny, Animated Olympic Athletes Original

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By Alice Fang , Matt Ruby, Wilson Andrews 
| The New York Times
You have been granted access, use your keyboard to continue reading. Some Readers Thought Those Little Olympians Were A.I. Here’s How We Made Them. The Times’s tiny animated athletes flip, spin and soar through the air just like their real-life counterparts. CreditCredit...Alice Fang, Jon Huang, Matt Ruby, Eden Weingart, Yuhan Liu, Avner Peled, Dan Powell and Marion Lozano/The New York Times Feb.
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By Alice Fang , Jon Huang , Matt Ruby
| The New York Times
The halfpipe competitions in the 2026 Olympics again raised the bar for what’s possible on a snowboard. While the women faced difficult, snowy conditions, the medalists nonetheless put down impressive, clean runs. The men took their tricks to new heights and put together combinations never seen before. Watch the runs that won gold, silver and bronze below: Compare the medal-winning runs of Gaon Choi and Chloe Kim, who went one-two in the women’s final, in this simulation of a head-to-head matchup.
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Zendaya, Janelle MonĂ¡e and Other Favorite Looks From the 2025 Met Gala Red Carpet

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By Jenni Lee , Matt Ruby, Amir Hamja
| The New York Times
One night, $31 million, hundreds of celebrities and your six favorite looks. On Monday, stars including Madonna and Rihanna walked down the blue carpet to celebrate the Metropolitan Museum of Art's Costume Institute show "Superfine: Tailoring Black Style." Every year we round up photos from the Met Gala. But this year we gave readers the ability to choose their favorite looks from the carpet. And last night, 30,000 readers like you hit the save button 100,000 times.
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Zoi Sadowski-Synnott and Travis Rice Win Natural Selection

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By Matt Ruby
| The New York Times
The Natural Selection Tour pushes snowboarders beyond their comfort zone. The start line? A helicopter. Natural Selection Tour By Matt Ruby March 12, 2023 REVELSTOKE, British Columbia — The snowboarding contest began unlike most. Twelve of the world’s top snowboarders were dropped off by a helicopter high in the mountains of British Columbia last Monday with one mission: Get to the bottom. Below them were some 80 acres that dropped about 1,800 vertical feet.
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Kate Courtney Is Creating Pathways for American Cyclists

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By Matt Ruby, Noah Throop 
| The New York Times
Kate Courtney Is creating pathways for American cyclists By Matt Ruby and Noah Throop July 25, 2021 For many Americans, it might come as a surprise to see mountain biking in the Olympics this year. Yet cross-country mountain biking is not new to the Games. The sport debuted in Atlanta in 1996, and is today, dominated by Europeans.
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Quiz: Can You Identify These Politicians, Athletes and Celebrities? Most Americans Can’t.

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By Quoctrung Bui , Josh Katz , Kevin Quealy , Matt Ruby
| The New York Times
Recognizability matters, to politicians and celebrities alike. See how many people you can identify based only on a photograph. Or feel free to skip the quiz and see how well Americans in different age groups do. Who is in this photograph? Nearly all Americans say they have heard of Joe Biden. But most under age 40 can’t identify him when shown his picture.
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The New York Times

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By Scott Cacciola , Matt Ruby, George Etheredge, Victor Llorente
| The New York Times
On bikes and scooters, “the best way to prevent an injury is to wear a helmet, and children need to follow the rules of the road,” an expert says.
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Skateboarding’s ‘Anti-Olympics’

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By Victor Llorente, Matt Ruby, George Etheredge
| The New York Times
Surfacing For amateurs and professionals, this annual event captures the spirit of the sport ahead of its debut at the 2020 Tokyo games. By Matt Ruby Photographs by George Etheredge and Victor Llorente Image Ryan Decenzo from Vancouver, Canada, about to attempt a kickflip down 16 stairs. “It’s crazy high-level skateboarding,” said Evan Eden, a member of the crowd at this year’s “Live at Olympic Stadium” in Montreal.
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Skateboarders and a Security Guard. A Tragic Injury. How to Cover It?

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By Matt Ruby
| The New York Times
Times Insider What took shape was a story about a culture and the gray area between sport and society in which it flourished. Image A jury deadlocked in the trial of a skateboarder who was charged with assaulting a security officer after defense lawyers submitted a video showing the incident from a different angle. Times Insider explains who we are and what we do, and delivers behind-the-scenes insights into how our journalism comes together. On Nov.
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A Security Worker Confronted the Skateboarders. He Ended Up With Brain Damage.

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By Matt Ruby, Conor Dougherty 
| The New York Times
Defense lawyers submitted this video as evidence in a criminal case against the skateboarder Jesse Vieira. He pleaded not guilty and claimed self-defense after an altercation with a security worker in San Francisco. The open area outside 555 California Street in San Francisco is known as Black Rock to skateboarders, who turned this otherwise unexceptional corporate plaza into a magnet for the sport beginning in the 1990s.
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A Security Worker Confronted the Skateboarders. He Ended Up With Brain Damage.

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By Matt Ruby, Conor Dougherty 
| The New York Times
The open area outside 555 California Street in San Francisco is known as Black Rock to skateboarders, who turned this otherwise unexceptional corporate plaza into a magnet for the sport beginning in the 1990s. With its low, stone walls and steps lined with steel banisters, the plaza has served as an ideal stage for the skateboarding videos that proliferate on the internet, attracting skaters from across the region to a spot where skateboarding is prohibited.
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Todos los goles de Sam Kerr

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By Aaron Byrd, Larry Buchanan, Allison McCann , Matt Ruby
| The New York Times
Esta futbolista australiana, de 25 años, es de las mejores jugadoras en el mundo en la actualidad. Nunca ha sido nombrada jugadora del año por la FIFA y puede que no conozcas su nombre. Pero, durante el Mundial Femenino Francia 2019, realmente deberías aprendértelo. Sam Kerr, delantera australiana de 25 años, fue la máxima goleadora en las ligas estadounidense y australiana por dos años consecutivos.
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Sam Kerr Can’t Stop Scoring

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By Aaron Byrd, Larry Buchanan, Allison McCann , Matt Ruby
| The New York Times
This 25-year-old Australian striker is one of the best players in the world right now. She isn’t on the United States national team and she’s never been named the FIFA player of the year. You might not know who she is — but this World Cup, you should. Sam Kerr, a 25-year-old Australian striker, has scored the most goals in both the United States’ and Australia’s soccer leagues two years in a row. And she leads the National Women’s Soccer League in scoring again this season.
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By Matt Ruby
| Simplecast
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The epicenter of the housing bust is booming again

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By Matthew Goldstein , Robert Gebeloff , Ross Mantle, Matt Ruby
| CNBC
This quiet working-class town, just beyond the glitz of the Las Vegas Strip, helped spark the global financial crisis 10 years ago. The fallout was inescapable: Nearly one in three homes went into foreclosure. Today, the community of North Las Vegas, encompassing the 89031 ZIP code, is the model of the recovery that has swept the nation. The economy is growing, companies are hiring, and the housing market is hot, with this suburban enclave spreading farther into the Mojave Desert.
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The Epicenter of the Housing Bust Is Booming Again. (That’s a Warning Sign.)

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By Matthew Goldstein , Robert Gebeloff , Ross Mantle, Matt Ruby
| The New York Times
This quiet working-class town, just beyond the glitz of the Las Vegas Strip, helped spark the global financial crisis 10 years ago. The fallout was inescapable: Nearly one in three homes went into foreclosure. Today, the community of North Las Vegas, encompassing the 89031 ZIP code, is the model of the recovery that has swept the nation. The economy is growing, companies are hiring, and the housing market is hot, with this suburban enclave spreading farther into the Mojave Desert.
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The Epicenter of the Housing Bust Is Booming Again. (That’s a Warning Sign.) (Published 2018)

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By Matthew Goldstein , Robert Gebeloff , Ross Mantle, Matt Ruby
| The New York Times
This quiet working-class town, just beyond the glitz of the Las Vegas Strip, helped spark the global financial crisis 10 years ago. The fallout was inescapable: Nearly one in three homes went into foreclosure. Today, the community of North Las Vegas, encompassing the 89031 ZIP code, is the model of the recovery that has swept the nation. The economy is growing, companies are hiring, and the housing market is hot, with this suburban enclave spreading farther into the Mojave Desert.
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When a Surfer Lands a Skateboard Trick, Who Gets to Name It? (Published 2018)

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By Matt Ruby
| The New York Times
It was mid-May when Albee Layer soared off a wave in Maui and did something exceptional, if not unprecedented, on a surfboard. He sped along the wave and then launched into the air, taking off facing away from the beach and turning back toward where he came from — known as an alley oop — rotating a little more than 360 degrees. He landed backward on the wave and then slid another 180 degrees to ride in facing forward.
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Hear a Mash-up of Every ‘Goooooool’ From the World Cup (Published 2018)

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By Joe Ward , Matt Ruby, Samantha Stark, Kevin Quealy 
| The New York Times
Hear a Mash-up of Every ‘Goooooool’ From the World Cup Telemundo’s announcers are renowned for their signature shouts of “goooooool.” In case you missed any from the 2018 World Cup, we have combined all 169 impassioned cries by Andrés Cantor, Sammy Sadovnik, Copán Álvarez and Erasmo Provenza into one lung-bursting goal call. By JOE WARD, MATT RUBY, SAMANTHA STARK, KEVIN QUEALY and KENAN DAVIS Click to Play
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Robert Gebeloff

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By Matthew Goldstein , Robert Gebeloff , Ross Mantle, Matt Ruby
| The New York Times
Robert Gebeloff is a reporter specializing in data analysis. He works on in-depth stories where numbers help augment traditional reporting.
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World Cup 2018

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By Victor Mather , Joe Ward , Matt Ruby, Samantha Stark
| The New York Times
France always felt out of place in Russia, winning with an air of cultivated detachment, as though it were competing in a completely different tournament.
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Jakarta Is Sinking So Fast, It Could End Up Underwater (Published 2017)

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By Michael Kimmelman , Josh Haner , Derek Watkins, Matt Ruby
| The New York Times
JAKARTA — Rasdiono remembers when the sea was a good distance from his doorstep, down a hill. Back then he opened the cramped, gaily painted bayside shack he named the Blessed Bodega, where he and his family sell catfish heads, spiced eggs and fried chicken. It was strange, Rasdiono said. Year by year, the water crept closer. The hill gradually disappeared. Now the sea loomed high over the shop, just steps away, held back only by a leaky wall.
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What Are Oceans Laws Trying to Protect?

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By Claire O'Neill, Matt Ruby
| The New York Times
These are just a few of the residents living near the coast of California, in aquariums at the Catalina Island Marine Institute. In the surrounding waters, the state has designated marine protected areas that help wildlife like this propagate. Around other nearby islands, some federal protections are now in question. These specific critters, found around Santa Catalina Island and photographed at the marine institute, may not be affected by potential rule changes — but the oceans don’t have walls.
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"Over There Are the Levees": How Stand-up Comedy Brought Me Closer to Judaism

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By Matt Ruby
| Paste
Honestly, I’ve spent most of my life running away from being Jewish. I read Richard Dawkins. I watch Bill Maher. I date Catholic girls. I listen to rock ’n roll. Who needs the Torah when you’ve got Tom Petty? Then, around a decade ago, I moved to New York City. After that, it started to feel like my Judaism was chasing me down. I’d go to the Tenement Museum and think about my ancestors who came to the Lower East Side a century ago. I’d eat hummus at a place run by Israelis.
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Rising Waters Threaten China’s Rising Cities

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By Michael Kimmelman , Josh Haner , Derek Watkins, Matt Ruby
| The New York Times
GUANGZHOU, China — The rains brought torrents, pouring into basements and malls, the water swiftly rising a foot and a half. Graphics by Derek Watkins and Jeremy White. Design by Matt Ruby and Rumsey Taylor. The city of Dongguan, a manufacturing center here in the world’s most dynamic industrial region, was hit especially hard by the downpour in May 2014. More than 100 factories and shops were inundated. Water climbed knee-high in 20 minutes, wiping out inventory for dozens of businesses.
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Coolest Scene in Snowboarding? The Coast of Rhode Island (Published 2016)

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By Matt Ruby
| The New York Times
Dylan Gamache carves above the Atlantic Ocean. Courtesy of Brendan Gouin EXETER, R.I. — Five miles from the beaches of Narragansett, somewhere between Vail and Zermatt, there are 28 skiable acres. They don’t cover a mountain, just a modest hill that gets about 34 inches of snow a year. That slope is the unlikely canvas for a collection of snowboarders whose wild imaginations have earned them more cachet than many of the sport’s most accomplished athletes.
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The Sound and the Furry (Published 2016)

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By Leslye Davis, Matt Ruby, Rumsey Taylor, Bedel Saget
| The New York Times
Leslye Davis/The New York Times Barking is something that is rarely encouraged or asked of well-mannered pooches. The Times traveled to Ocala, Fla., recently to take portraits and to record the barks of various show dogs. Try to see how many of these barks you recognize, then match them with their portrait.
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A New Story Told at Ground Zero (Published 2014)

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By Leslye Davis, Alicia Desantis , Graham Roberts, Matt Ruby
| The New York Times
When the twin towers collapsed, multiple floors of concrete, drywall, carpeting and furniture were compressed into single, meteorlike objects. Two of these fragments, known as composites, were recovered during the excavation and were among the many thousands of artifacts considered for display in the National September 11 Memorial Museum. Though the composites had been tested and showed no evidence of human remains, debate ensued. Should the objects be included in the museum at all?
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