“One of the biggest shifts has come in the way that advertisers are buying digital media,” says Bill Condon, SVP of Advertising Partnerships at Xumo Xumo is on a mission to become a family household name. In less than one year, the free ad-supported streaming TV service, which counts more than 5.5 million monthly active users, has tripled its reach, says the company’s SVP of advertising partnerships Bill Condon.