“If I understood you, would I have this look on my face?” asks Alan Alda, the actor and science enthusiast in his latest (and eponymous) book. If you’re a scientist, you may have seen that baffled expression while trying to explain your research in terms you thought were straightforward and engaging. Expert voices, however, are needed more than ever in conversations of national and global importance.
As I write this essay, I feel myself being drawn inexorably toward one of the world's great destinations: New York City. Okay, I'm actually riding a commuter train. But this daily journey always feels compelling to me. I'm headed toward a place of great energy, where I work and find collaborative opportunities, meet up with friends, enjoy cultural activities and often find myself spontaneously marveling at the surrounding man-made wonders.
One of the many wondrous things about our minds is how adaptable they are, shifting with our experiences and in response to the environment around us. Now Scientific American Mind, initially begun in 2004 as a print edition that was reproduced in PDF archives, has fully undergone a digital transformation. Oh, you can still turn the pages on your tablet or mobile phone, but they will no longer be made of ink and paper.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".