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Ray Schultz on Muck Rack

Ray Schultz

Verified
New York
As seen in: MediaPost, Yahoo Finance, Pew Research Center, Flipboard, Constant Contact, NewsBreak, PR Daily, Editor & Publisher, TVNewsCheck, Ragan, citybiz and
Ray Schultz is a marketing journalist and editor who now runs his own custom publishing company.
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Articles

Tackling Cross-Channel: Fishing Tackle Brand Unifies Email, SMS

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By Ray Schultz Verified
| MediaPost Verified
by Ray Schultz , Columnist, 5 hours ago Rapala, a fishing tackle company founded in Finland in 1936, is now a global brand with a strong presence in the United States. Among other things, it manufactures 20 million lures per year, and that’s just part of its outdoor sporting business. Recently, Rapala USA engaged Listrak, a cross-channel marketing platform, to unify and optimize its email and SMS programs.
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Subpar Post-Click: Ad Budgets Favor Pre-Click

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By Ray Schultz Verified
| MediaPost Verified
by Ray Schultz , Columnist, 72 minutes ago Email teams can empathize with their colleagues on the paid media side in at least one respect: post-click activities are critical for both, but they are often the first thing to be cut when brands are trimming their costs, judging by a new study from Unbounce, conducted by Ascend2: “The state of paid media ROI.” Of the marketers polled, 90% are facing paid media budget and resource constraints.
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Enterprise Sentinel: A Way To Automate Email Governance

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By Ray Schultz Verified
| MediaPost Verified
by Ray Schultz , Columnist, 3 hours ago Just about every other step in the email process can be automated, so why not governance? As if to answer that question, Stensul has debuted a tool that it says can govern email campaign content as it is created. The new release, part of the company’s Governed Creation platform, can be integrated with Figma, adding governance to email design, and WRITER, bringing AI-generated copy into campaign creation, the company says.
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