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Wayne Friedman on Muck Rack

Wayne Friedman

Verified
California
As seen in: MediaPost, Yahoo Finance, Flipboard, Yahoo Sports, NewsBreak, Soccer America, Editor & Publisher, TVNewsCheck, Mediagazer, VideoNuze, RIABiz and
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Articles

IAB: CTV Ad Spend Estimated To Grow 11% To $29.3B

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By Wayne Friedman Verified
| Yahoo Finance Verified
Connected TV (CTV) ad spending is projected to grow 11%to $29.3 billion this year -- a slight drop from last year's 12% gain -- according to a new IAB report. Targeting and content quality will show continued growth to 49% and 46%, respectively-- up from 39% and 43% the year before. These estimates are part of a report that included a survey of 360 media executives conducted in February and March this year by Advertiser Perceptions,and research data from Guideline.
Open in Who Shared View Duplicates (2) Issue with article?

Gen Z, Millennials Rejecting AI For Films... And On TV?

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By Wayne Friedman Verified
| MediaPost Verified
by Wayne Friedman , Staff Writer, 3 hours ago Amid mounting concerns over AI, TV scripted shows may be safe for now -- especially considering what has been happening lately in the movie business. Looking at the success of two early-summer season films, “Obsession” and “Backrooms" -- both low-budget theatrical horror movies that came out of nowhere to become blockbusters -- gives us some clues.
Open in Who Shared Issue with article?

Netflix Viewership Concerns: A Remedy? Think France's TF1 Original

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By Wayne Friedman Verified
| MediaPost Verified
by Wayne Friedman , Staff Writer, 31 minutes ago Some chinks in Netflix's armor are now causing deeper dents — weaker second-season viewership of new original shows following lower daily viewer engagement on the premium streamer. It seems Netflix is now looking to amp up what everyone seems to be going after: live TV content. This can mean major sports, of course, but also other live event programming which could include awards shows, special reality TV and other programming.
Open in Who Shared View Duplicates (2) Issue with article?
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