One key area that may be overlooked in Walt Disney's $52.4 billion acquisition of Fox’s TV/entertainment businesses is its regional sports networks (RSN). Projected 2018 cash flow for Fox’s RSN business is expected to reach an impressive $1.9 billion in earnings before interest, taxes, depreciation and amortization (EBITDA), according to MoffettNathanson Research.
Google is looking to clean up its Google Preferred video service that it offers through YouTube. So what does that mean for TV upfront buyers? For the last few years, big TV upfront media agency executives have increasingly used the Google Preferred channels -- which represent the top 5% of all YouTube content -- as a supplement to broadcast, cable and national syndication buys for their upfront dealings.
Don’t personalize the f-news attacks from any fearless top U.S. politician. Take the emotion out of it — dive back into a report for more truth and information. That is the real, tough work that good TV and print media organizations do. Many people focus on every word — or words — that President Trump says. But why? He isn’t a journalist. Just a guy with some opinions — and some lame, iffy, off-the-cuff assumptions. Sounds like the perfect arbiter of f-news awards.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".