A long data-based report that communicators spend a lot of time on can end up being useless if it’s not easy for the recipient to understand and apply to their work. During Ragan’s Communications Boot Camp Virtual Conference last year, Andrew Bates, senior director of enterprise data strategy at AARP, said that communicators need to know how to look past the “nice to know” material in front of them and focus on the data and formats and visuals that’ll move a narrative forward.