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Articles by Meg Cabrera
How to Find Freelance Clients [Webinar Recap] - Search Engine Journal
Are you a digital marketing freelancer and looking to be more successful? Are you a freelancer who is thinking about taking the plunge to go full-time as a freelancer but aren’t sure if you have the clients to make it happen? Last week, SEJ ThinkTank hosted a webinar for you! If you missed out, I have a full recap, including a full video recording, below.
5 Tips for Amazing Customer Service - Search Engine Journal
If you have your own business, are currently working in the customer service industry, or if you’re actually the customer on the receiving end of the service given by a company, you know how important customer service is. Customer service can make or break a sale. In this day and age where most consumers can have anything delivered to their door with just one click, how can companies keep up with this demanding customer persona new technology has created?
11 Tips and Tools on Business Networking - Search Engine Journal
Networking is inevitable in any business. As marketing is a very huge and dynamic industry, there will always be collaborations, and partnerships between brands, and engagement with customers, thus the need for networking. An infographic from Virgin shows 85% of the respondents say they build stronger, more meaningful business relationships during in-person business meetings and conferences.
Weekly Wrap-Up: October 28th, 2016 - Search Engine Journal
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Too often, clients have one set of expectations, and SEOs have another. This can lead to complications down the road.However, this is can all be worked out during the proposal process. Aside from the actual services being performed, there are two key aspects to the proposal that are important to the client: Cost and expected results.
Marketing Automation Best Practices with Peter Leshaw [PODCAST]
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this Marketing Nerds episode, SEJ’s Chief Social Media Strategist, Brent Csutoras, was joined by Peter Leshaw, Director of Internet Marketing at MDT Marketing. Marketing automation is something that we do a lot with here at MDT. The clients that we work for are in a very competitive space.
What's The Best Time to Post Ads and Content on Social Media? [INFOGRAPHIC]
/ October 27, 2016 / 1 min read Social media management has become a major feat in the digital marketing landscape. With billions of active social media users worldwide, and a lot of social channels available, it is quite a daunting task to manage all these marketing resources to connect and engage with our desired target audience.
The Power of Analytics: An Interview with Annie Cushing
Everybody loves analytics, but not a lot of people really understand how powerful it is. Annie Cushing, the ultimate go-to person about analytics, and also the Founder of Annielytics, sat down with Brent Csutoras, Chief Social Media Strategist at SEJ, to talk about analytics. Here are some key takeaways from the interview: Check if your campaign’s analytics is sailing in the wrong direction in this post by Jacob Baadsgaard.
Weekly Wrap-Up: October 21st, 2016 - Search Engine Journal
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google is splitting its index of search results into separate versions for mobile and desktop, a change which will happen in the coming months. The split will see Google’s index broken into a rapidly updated mobile version, and a desktop version which will not be updated as frequently.
Challenges of Big Brand In-House SEOs: An Interview with Nakul Goyal - Search Engine Journal
Podcast: DownloadSubscribe: iTunes | Android | RSSSEO is already a challenge in itself. But it becomes even more difficult when your organization does not even see the value of your SEO efforts.
How Much Does it Cost to Create an App? [INFOGRAPHIC] - Search Engine Journal
Are you considering building a mobile app? Surely, the mobile industry is growing leaps and bounds. In fact, it is projected to turn into a $77-billion-dollar industry in 2017. Before going into the cost, ask yourself first, “Do I actually need a mobile app?” Just because everyone is creating one, doesn’t mean you should have one too! If your answer is yes, know the different factors in mobile app development. There are many variable questions that you should answer.
How to Build an Online Community | Search Engine Journal
In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, and working toward a common goal. They are bound by similar interests, or thoughts. Brands like Disney and Red Bull have embraced this marketing initiative. Erica McGillivray, former senior community manager at Moz, talked about nurturing and growing a community in this recent Marketing Nerds episode.
How to Build an Online Community
In the digital marketing world, more and more brands are now geared towards building a community. A community is a group of people engaging, sharing, and working toward a common goal. They are bound by similar interests, or thoughts. Brands like Disney and Red Bull have embraced this marketing initiative. Erica McGillivray, former senior community manager at Moz, talked about nurturing and growing a community in this recent Marketing Nerds episode.
What It's Like to Work for SEJ
I have been with SEJ for one year and four months now. It’s been quite an experience I must say! I am happy to be given an opportunity to be part of this company, and I want to share my SEJ journey with all of you. I wasn’t seriously looking for a job at the time, but when I came across SEJ’s job post on my Facebook newsfeed, I was intrigued and read through the post by Jenise (who I later found out to be SEJ’s CEO). I researched some more and found myself reading through SEJ’s website.
Weekly Wrap-Up: October 14th, 2016 - Search Engine Journal
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. If you’re a specialist in SEO or link acquisition, then you’ll know that you’ll never get anywhere with generic email addresses. You need to develop personal connections with influencers, regardless of whether you work in PR or SEO, it’s always the same.
This Month in Content Marketing: September 2016 - Search Engine Journal
2016 is flying by so fast! As we enter the last quarter of the year, content marketers are getting more and more creative in finding ways to capture the attention of their audience, and rise above the advertising noise. For this month, I focused on articles related to visual storytelling. Here are four recently published articles that show why you should include storytelling in your marketing strategy: This article published by Brand Partner details how everything is part of a story.
Weekly Wrap-Up: October 7th, 2016 - Search Engine Journal
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Habits influence our actions and behaviors. Building positive work habits as a freelancer provides the freedom to get work done, without it feeling like it’s a job. A reputable and experienced SEO professional will tell that you if you can measure something, then you can find ways to improve it.
Google Released Penguin Update and A Guide to On-Page SEO | SEJ
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Penguin is now running in real-time as a part of Google’s core algorithm. The update is already in effect in all languages. Learn what else has changed, which is based on some of the top requests from webmasters. How are you optimizing your online presence to make your voice heard?
SEJ Wrap-Up: AMPs Now Indexed in Organic Search + New Google Analytics Release - Search Engine Journal
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google is now officially rolling out AMP pages in organic search results around the world. When people are searching on a mobile device, Google search results will automatically default to displaying the AMP version of a page (if one is available).
SEJ Wrap-Up: Google Deindexes Billions of Websites | SEJ
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Websites removed from Google’s index due to copyright requests has now reached 1.75 billion at the time of this writing. Year over year the overall amount of copyright requests has seen a 53% increase. For comparison’s sake, the amount of copyright takedown requests that are rejected were a mere 39 million.
This Month in Content Marketing: August 2016 | Search Engine Journal
This is a monthly column about changes in the content marketing field. The 2016 Rio Olympics, and the back-to-school themes were pretty much prevalent in content marketing for this month. I’m not much into sports, but I’ll admit that I’ve watched several Olympic trending videos the past month. Sending back the kids to school is also a major thing for moms like me.
SEJ Wrap-Up: How to Stay Current in SEO + YouTube Removing Ads
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. YouTube has been notifying content creators via email when videos have been identified as non-advertiser-friendly. Rather than giving a warning, YouTube is stripping ads and notifying publishers only after taking action. Some YouTube creators have already successfully appealed their demonetization claims.
SEJ Wrap-Up: New Details Emerge About Google Allo | SEJ
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google’s forthcoming messaging app, Allo, already has a nearly-perfect rating (4.8 out of 5 at the time of this writing) and it hasn’t even been officially released yet.
SEJ Staff Picks Favorite Marketing Nerds Episode | SEJ
To celebrate the 100th episode of Marketing Nerds podcast, we rounded up the favorite podcast episodes from the SEJ Team. Join us as we take a look back at our past episodes, and what we have learned from them. Your browser does not support the audio element. Every time I hear Wil Reynolds speak I learn something. In this episode, I got some great ideas regarding re-purposing amazing existing content.
#SEJThinkTank Recap: SEO in a Mobile World | Search Engine Journal
On Wednesday, August 24th, SEJ Think Tank was joined by Anne Ahola Ward, CEO of CircleClick, for a webinar presentation about the latest SEO trends and developments as they relate specifically to the mobile screen. Anne’s 20–minute presentation was followed up by an informative Q&A session, led by Loren Baker, the Founder of Search Engine Journal.
SEJ Wrap-Up: SEJ's Complete Guide to Keyword Research | SEJ
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases within the text of a web page is no longer required.
SEJ's Complete Guide to Google Panda, Penguin & Hummingbird
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google has multiple named parts of the algorithm that influence search rankings. Google Panda is part of the algo that is specific to the quality of content, Penguin is specific to the quality of links, and Hummingbird is Google’s part of the algo for handling conversational search queries accurately.
New Facebook Page Design and a Look at the Future of SEO
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Facebook Pages have a brand new look. The new desktop Facebook page layout design, which rolled out this week, includes a new navigation and a prominent call-to-action button. The layout change is nice and clean. For the most part, all of the same elements you’re used to remain, Facebook has just reorganized them.
How to Be Successful in Twitter Marketing | SEJ
I attended a brand summit at Kota Kinabalu, Malaysia, awhile back, and one of the major points that I got from the conference is that Twitter is like a digital campfire. It shapes the world, and provides an opportunity to connect with the members of the community. Indeed, Twitter is an effective social media tool for marketers to connect and engage with their target market. Publications such as BBC News World, Fox News, and New York Times have maintained a steady presence on Twitter.
SEJ Wrap-Up: AMPs to Show in Organic Search
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. There are over 150 million Accelerated Mobile Pages (AMPs) in Google’s index from 650 thousand unique domains. Only a fraction of those AMPs ever get found by searchers because, until now, the only way for AMPs to get surfaced in search results was through the “Top Stories” carousel.
SEJ Wrap-Up: Rebranding Without Dropping Your Rankings
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. If your target audience lives in countries like China, South Korea, or Russia, you’re missing most of your audience if you’re not showing up in their preferred search engines. In Russia, Yandex is by far the biggest search engine.
SEJ Wrap-Up: A Beginner's Guide to Social Strategy
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. The role of social media in SEO and the question whether SEO is impacted by social media at all is often debated. This week’s top article briefly sums up if and how SEO is impacted by social networks and go over instantly implementable best practices that are proven to be effective.
Ad Campaigns That Celebrate Diversity
In this day, when diversity has been embraced by many, it is not surprising that marketers have incorporated this principle in their overall strategy to effectively connect with their target audience. A study released by BabyCenter & Yougov reveals that 80 percent of parents like to see diverse families in advertisements, and many millennial parents are more apt to talk about and purchase products that include family diversity in their marketing.
SEJ Wrap-Up: Quick Guide to Pokemon Go Marketing
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Pokemon Go is a bonafide sensation. It’s not only making waves in the tech and gaming industries, it’s attracting a lot of attention from the marketing community as well.
SEJ Wrap-Up: 10 Common SEO Mistakes
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. An SEO should have an understanding of many of the basic website user experience (UX) principles. UX optimization is nothing more than focusing on the visitor. Everything we do in the sphere of web marketing has to have the visitor in mind.
Webinar 101: How to Create Successful Webinars
A study from Content Marketing Institute shows that 62% of marketers are using webinars as a tactic to deliver B2B content marketing. We’ve heard it said time and again, content is king. So how should it rule? Through a good mix of content that steadily and easily reigns over the target audience. Webinars provide a lot of benefits, such as direct customer interaction. Attendees sign up voluntarily and actively engage through the webinar chat, Q&As, and give their feedback through the survey.
10 Ways Beacons Will Change SEO
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Beacons, the in-store devices that help retailers communicate with consumers on their mobile devices, could mean big changes in SEO as they evolve. First and foremost, given the interaction can only occur when consumers are within a specific geographic range, beacons will increase the importance of local search.
SEJ Wrap-Up: How to Write Killer SEO Copy
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Today, SEO is more than just a group of methods used to attract search engines. Instead, it’s dynamic, personal, and (if you ask me) exciting.
Marketing Plan 101: Important Points to Remember
One of the primary roles of a marketing practitioner is to draft a marketing plan. It serves as the blueprint for all marketing initiatives and activities of the brand. Here are some important points to keep in mind: It’s easy to get side-tracked amidst all the marketing noise and clutter and not know where to start. One of the initial steps I take when starting a new marketing plan is to look at where the brand stands.
SEJ Wrap-Up: Microsoft Buys LinkedIn - Find Out What This Means for Your Marketing
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Huge news this week: Microsoft is acquiring LinkedIn, the social networking site for business professionals. This is a deal that could have potentially huge implications for people who use either company’s products and services. Is this a good deal for Microsoft? And what could this mean for your social media marketing strategy?
SEJ Wrap-Up: 2016 Internet Trends Report, New Tool From Google
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Last week, Mary Meeker of Kleiner Perkins, and a well-known industry analyst, gave her annual internet trends report. With a run time of 30 minutes and a total of 213 slides, there was a ton of information to go through.
How to Manage a Brand
As marketers, understanding the basics of brand management is imperative. Brand management is the strategy and analysis behind how the public perceives your brand. It is a challenge to stay true to your product, mix it up with the consumer insights about the brand, and to ultimately come up with the right formula for your brand’s perception.
SEJ Wrap-Up: Learn From These 11 Landing Page Case Studies & Review of 10 Free Content Marketing Tools
So, how can you stop wasting your time on content marketing practices that don’t work and start focusing your money and energy on effective content marketing practices? SEJ’s own Features Editor, Danielle Antosz, has rounded up 10 free tools will help you do just that by helping you better create high-quality content, track your efforts, and share it with your audience. Read the full post here.
#SEJThinkTank Recap: How to Streamline the Content Creation Process - Search Engine Journal
On Wednesday, June 1st, Danielle Antosz, the Features Editor at Search Engine Journal, gave a webinar on streamlining the content creation process. You spend a lot of resources on your content management strategy just to make sure you offer high-quality content to your readers. Danielle discusses how you can streamline that process, and how you can generate content effectively and efficiently, in this hour-long webinar, which includes her presentation as well as a 30-minute Q&A session.
SEJ Wrap-Up: SEO Checklist for 2016
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. If you’re still stuck on the same old on-page SEO routine, Neil Patel says it’s time to wake up, smell the coffee, and figure out what’s up in 2016. Whether you’ve been working in SEO for the past several year, or are just entering the SEO world for the first time, you might be surprised at how much changed in a short time.
Longer Titles on Google & Mobile-Friendly Tools
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google has made a significant change to its search results pages by extending the length of titles and descriptions. Title tags have been increased to 70–71 characters, which is up from its previous 50–60 characters. Meta descriptions have been extended in lengths as well.
SEJ Wrap-Up: Get a Sneak Peek at Google's AdWords Redesign
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Google announced it will be doing a live demo of the redesigned AdWords interface later this month on May 24th. The new material design looks like it would be perfect for mobile, which is a goal of the redesign — to be more mobile-friendly.
SEJ Wrap-Up: How Does Google RankBrain Affect Your SEO?
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Facebook recently made some updates to its branded content policies, which we previously covered, but we wanted to clear up some confusion and make one thing very clear. You need to have a verified Facebook Page in order to post branded content. Verified pages are those pages with the blue badge.
SEJ Wrap-Up: How Many SEOs Are Now Using AMP?
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such as WhatsApp, Facebook Messenger, WeChat, Viber, and others. With the ubiquity of chat apps, it’s no surprise marketers are exploring ways to connect with their audiences.
SEJ Wrap-Up: Google Makes Big AdWords Adjustments
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. The Internet is full of advice on how to capture the eyeballs and wallets of the biggest market demographic in the history of the human race. But there’s something missing from this conversation, says VIP contributor Neil Patel. How should millennials do digital marketing? How should they view their own role in the marketing adventure?
4 Tips For Successful Event Marketing
Events management is an integral part of the marketing mix. If you are handling a brand, every marketing activity should be aligned with your over-all marketing strategy. It is also imperative that you know who, and where your target audience is. Events are a good channel to strengthen your brand, but how do you know that you are doing it right? Here are four tips to successful events marketing: Since your competitors are doing it, why shouldn’t you, right? Wrong.
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