We’re told that readers like lists. There’s a whole science behind this that assumes we process information better in digestible bits, and that we like knowing the time commitment involved in reading (and clicking on) an article. Here’s an example: “75 ways sugar can ruin your health.”How about this: “501 simple ways to cut the sugar out.”I clicked on both, despite the daunting time commitment.
It’s the top of the seventh inning and my team is down 5-0. If they don’t score this inning, I’m turning the game off. I say this out loud, and JJ shakes his head; he knows it’s not true. I may wander around the house for a bit, check the mail or flip to the Food Network to watch Bobby Flay claim another Iron Chef title – but eventually, the game is coming back on. I can’t quit. Neither could my dad.
We were walking along a tree-lined potato field when JJ asked whether I knew of any place that might sell fresh-squeezed, raw, 100 percent organic juice. “I don’t know,” I said in a shrill tone, swatting away a flock of flying insects. I had far bigger things to worry about. The blood-sucking, disease-carrying parasites are everywhere in Northern Wisconsin, where we traveled last week to visit my mom’s side of the family.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".