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Melissa Ward on Muck Rack

Melissa Ward

Verified
  • Managing Editor, Branded Content, Adweek
Philadelphia
As seen in: Adweek, USA TODAY 10Best, Yahoo News, Substack, Women & Health, The Mercury News, Bristol Post, Post and Courier, East Bay Times, Total Retail, Brunswick Group and
I eat marketers like you for breakfast (no, honestly, I prefer a bagel). Melissa Ward, Managing Editor for @TargetMktg, opinions behind Sass Marketing
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Articles

Where AI Ends and Creative Strategy Begins

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By Melissa Ward Verified
| Adweek Verified
Higgsfield's CEO on scaling content, accelerating production, and why human judgment still defines great marketing As AI continues to transform creative workflows, marketing teams are rethinking how they produce content, scale campaigns, and bring ideas to life. At the same time, questions remain about where automation fits into the creative process—and where human judgment still matters most.
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The Trust Equation Health Marketers Must Solve

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By Melissa Ward Verified
| Adweek Verified
Unpacking the shift in advertising as influencers and AI reshape healthcare conversations and affect brand safety The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. This post was created in partnership with Doceree Key Takeaways Unlike in other industries, healthcare marketers need to walk a line between taking a risk with innovation and playing it safe.
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THANK YOU FOR VOTING!

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By Melissa Ward Verified
| Post and Courier Verified
Skip to main content You have permission to edit this article. Celebrating the Best of Our Community Because of you, this year’s Best of the Best Contest was another incredible success. Thousands of votes were cast to recognize the outstanding businesses, organizations, and professionals who make our community such a wonderful place to live and work.
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