Melissa Ward on Muck Rack

Melissa Ward

Verified
Philadelphia, PA
Managing Editor — Target Marketing

I eat marketers like you for breakfast (no, honestly, I prefer a bagel). Melissa Ward, Managing Editor for @TargetMktg, opinions behind Sass Marketing

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@Sass_Marketing — 311 followers, 1,377 tweets

Aug 21, 2017

@autojim You may understand why Dodge is keeping mum, but the general public doesn't. They're Dodge's customers and prospects. Find a middle ground.

Aug 21, 2017

@autojim I made last week's video to show marketers that this is the world we live in now. They have to be prepared ready for reputation management

Aug 21, 2017

@autojim No one is expecting Dodge to apologize for someone using their product in an act of hate. But being totally silent doesn't look good.

Aug 21, 2017

@autojim ... they pulled them down, mention that RKN was not associated with anything BUT RKN, and offer condolences.

Aug 21, 2017

@autojim That's not what I was discussing in the video per se. They got nailed for leaving up #roadkillnight tweets. They should have addressed why

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