Melissa Geurts

Verified

(She/Her)

Group Creative Director, Hearst

New York

U.S. Regional

As seen in: Hearst, MSN, Yahoo Life, Aol, Substack, Flipboard, Good Housekeeping, Yahoo Style Singapore, Yahoo Style Canada

Covers: Lifestyle and service journalism; wellness and mental health; sleep; home and gardening; beauty and culture; emotional storytelling; consumer trust and testing; technology and AI in everyday life

Doesn't Cover: Hard news or politics; crypto and NFTs; sports; breaking celebrity gossip; generic product launches or affiliate-only pitches without editorial value

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Melissa Geurts’s Biography

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Melissa Geurts

Group Executive Creative Director, Good Housekeeping (Hearst)
New York, NY

I lead creative strategy across digital, social, video, and print at Good Housekeeping, working closely with the Good Housekeeping Institute to translate testing and research into clear, credible journalism for a broad audience.

I come from the art and creative direction side, which shapes everything about how I approach stories. I don't think about words in isolation. I think about the whole package from …

Melissa Geurts’s Journalist Portfolio

I Wasn’t Trying to Become the Rooftop Potato Girl

First-person essay on growing potatoes on a Jersey City rooftop with zero experience. Part chaos diary, part …

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AI Helped Me Learn a Skill I Thought I’d Never Figure Out — and Saved Me $500

First-person essay on using AI to teach myself home audio wiring and skip the $500 service call. This is how …

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I Tried the Viral Scandinavian Sleep Method — and Now I Can't Stop Talking About It

First-person essay blending sleep, design, and personal experience. I break down how to style two duvets so y…

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AI is Here. And It's About to Rip the Walls Off Creativity.

I'm a creative director at a legacy magazine AND I'm using AI to wire my speakers and plan my garden. This is…

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I Know I Should Embrace Discomfort (So Why Am I Still Running?)

I could give a TED talk about sitting with difficult feelings. I've done the therapy, saved the Instagram quo…

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Articles

I Wasn’t Trying to Become the Rooftop Potato Girl Original

Nov 26, 2025 |

By Melissa Geurts

| Good Housekeeping

Welcome to Staff Side Quest, a peek into the shopping adventures, weekend projects, and quirky tasks the GH team takes on. Right now, I’m staring at five pounds of potatoes. That I grew, despite having no clue what I was doing. I’m not an expert—far from it. I just moved into a new apartment, got excited about my outdoor space, and decided to try to grow my own food through trial and error.

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AI Helped Me Learn a Skill I Thought I’d Never Figure Out — and Saved Me $500 | Flipboard

Apr 21, 2025 |

By Melissa Geurts

| Flipboard

Now CNN — Like many American manufacturers, Tesla is caught in a bind thanks to President Donald Trump’s trade war. Unlike most of those other companies, though, Tesla has an added wrinkle – its CEO, Elon Musk, sometimes called the First Buddy for the close relationship he’s cultivated with the president. …

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I Used AI to Learn a New Skill — and Saved $500 Doing It Original

Apr 21, 2025 |

By Melissa Geurts

| Good Housekeeping

Hi, I’m Melissa — creative director at Good Housekeeping, general adult, and newly obsessed with actually understanding how things work. There are a million little things I feel like I should already know. How to wire speakers. How to reseal windows. How to decode a blinking router, pick the right pan, or figure out why my bathroom smells like the end of the world. Basic stuff. Grown-up stuff. But somehow I missed the manual.

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Interview

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What was your first job as a journalist?

Home decor at Style at Home in Canada. But I've always been on the art and creative direction side, which means I've never thought about words in isolation. I think about how a story lands with everything: the visuals, the layout, the pacing, the whole experience. It's not just what you say, it's how it all comes together. That lens has shaped everything I do.

Have you ever used a typewriter?

Yes. Of course. I owned one in my 20s. Never actually used it properly though. Never replaced the ink. I just typed letters with no ink, watching the keys hit the paper and leave nothing. Which honestly feels like a metaphor for something but I'm not going to unpack that here.

Who's your favorite fictional journalist?

Carol from Pluribus at the moment. I don't want to spoil anything but the way that show handles media, truth, and narrative really got to me. She's questioning everything, and her research methods are fantastic. Immersive in the best way. That's the kind of journalist character I find interesting.