Meredith L. Eaton is a Vice President at March Communications, focusing on driving awareness and engagement for technology innovation brands in cloud, telco, security, infrastructure, AI and IoT markets. By aligning her clients’ business objectives with PR initiatives, Meredith has helped compani...
I remember when I was buying my first laptop (it was actually a netbook, if anyone remembers when those were hot on the scene). I was in the store and the salesman was really pushing the HP version, which was, of course, the most expensive one they carried. So, I asked him if I could have some time to play around with it. Then, on my potential new netbook, I Googled other netbooks and reviews – right there in the store! I felt so badass.
It’s that time of year again when PR pros are making predictions for the New Year and revisiting the death of the press release, the need for more creative media relations as newsrooms continue to thin out, why paid practices are a must have, the rise of influencer marketing, an increased focus on content distribution, and how new measurement tactics will help redefine ROI for PR. Take your pick – these predictions, among other tried-and-true trends, seem to resurface every year.
Tell me if this happens to youâ€¦because it happens to me all the time. Iâ€™ll be scrolling through my news feed, or the homepage of the New York Times, Wall Street Journal, or what have you, and Iâ€™ll stop. A headline will have caught my attention, and sometimes Iâ€™ll even say something aloud in disbelief (â€œNo way!â€?, â€œWhaaat?â€?, â€œThat canâ€™t be.â€?)
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".