Meredith L. Eaton

Generative AI has landed—and there’s no going back. With tools like ChatGPT and Bard at their fingertips, marketing and PR professionals are rethinking how they deliver everything from reporting to content creation and beyond. The AI revolution has been underway for several years, but today’s challenging economic environment has undoubtedly accelerated its progress.

November 13th, 2023 by Meredith Eaton There’s nothing wrong generative AI. But we also believe that human creativity is the gold standard for our industry, as we craft campaigns that inspire, fascinate and excite audiences. Many job interviews end with the interviewer asking the candidate if he/she has questions. It’s best to use this opportunity to obtain important information.

In a world where influencers-turned-stars and tales of ‘cancel culture’ dominate, it can seem like fame and producing the next viral hit should be important goals. Many brands chase ‘internet fame’ – whether through social content or partnerships with celebrities – but success stories like fast food Twitter wars or Carmax’s viral YouTube video remain elusive. Even if the odds of success were higher, should ‘fame’ and virality be your goals?