Meredith L. Eaton is a Vice President at March Communications, focusing on driving awareness and engagement for technology innovation brands in cloud, telco, security, infrastructure, AI and IoT markets. By aligning her clients’ business objectives with PR initiatives, Meredith has helped compani...
Twitter is up to 313 million monthly active users. Facebook has 1.86 billion. Such self-publishing platforms, and others like Medium and Reddit, are continuing to grow. But, are these types of unfiltered communication networks suited for news? When you consider that 62 percent of Americans get their news on social ...
I imagine a world where I wake up and Google Home reads me the temperature and my local news headlines. I enter the kitchen, finish off the last of the milk, and my refrigerator delays my order for a new carton because it knows I'm on vacation starting tomorrow. I ...
Media hits, especially big ones like the front page of The New York Times or a feature interview on Good Morning America, are like the Holy Grail of PR to many brands. As great as they are, though, media hits are just single tactic in pursuit of a much larger business strategy.