There’s a familiar narrative in creative industries right now: AI is the threat. It’s coming for our jobs. It’s going to make designers irrelevant, writers obsolete, and the internet unbearable. But the longer I’ve worked with these tools, the more I think we’re blaming the wrong thing. AI—the technology—isn’t the villain in this story. The real problem is us—humans. The people building it, funding it, deploying it, and racing to scale it without understanding what’s being lost along the way.