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Mia Lobel on Muck Rack

Mia Lobel

  • Executive Producer, Slate
Township Valley
As seen in: Slate, Medium, IEEE Spectrum, Substack, The World from PRX, Current, Pushkin Industries, Solvable
Media maker, mama, manager of chaos. Former VP @pushkinpods. Adjunct prof @newmarkjschool.
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Articles

What AIR learned from researching freelance rates in 2025

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By Mia Lobel, Erin McGregor, Mike Janssen Verified
| Current Verified
AIR has just released its updated rate guide — a reference document designed to help independent producers, fact-checkers, researchers, editors, sound designers, engineers and consultants better understand fair rates and negotiate confidently. It also serves as a resource for hiring organizations to develop realistic budgets.
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Why our system for valuing podcasts is broken

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By Mia Lobel, Mike Janssen Verified
| Current Verified
The CPM model of advertising does not  — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly understand how the CPM model works. I had my hands full with all the shows and people I was managing, and we had talented folks handling the marketing and sales. So I left that work to them.
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My Big Idea Part 2: What I Would Do With $50 Million

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By Mia Lobel
| Substack
I didn’t get into audio storytelling to get rich. I got into audio storytelling because I fell in love with the sound of my grandparents' voices. In 1995, I interviewed them about their holocaust survival story for a college anthropology course, and I brought along a tape recorder. I wanted to be fully present for our conversation, rather that have my face buried in a notebook, furiously scribbling down every word.
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