Michael Applebaum on Muck Rack

Michael Applebaum

  • Writer, Editor and Strategic Advisor, Freelance
Chicago
As seen in: Buffalo Business First, Sacramento Business Journal, Ad Age, American Thinker, Texarkana Gazette, Drug Store News, Klaviyo Blog, SGT Report, Consumer Goods Technology, Store Brands and
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Articles

Evolution of the In-Store Shopping Experience: Part 1

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By Michael Applebaum
| The Path to Purchase Institute
coming soon coming soon PART 1 PART 2 PART 3 presented in collaboration with 2026 SPECIAL REPORT Evolution of the In-Store Shopping Experience Part 1 of 3: The Modern In-Store Experience Our sixth annual survey shows that while consumers are facing an uncertain macro-economic environment, a mix of forces has given rise to a more selective shopper. By Michael Applebaum Today’s consumers are facing an uncertain macro-economic environment.
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America Is Not An Idea-It Is A Covenant Of Principles

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By Michael Applebaum
| American Thinker Verified
There is a phrase that has become almost liturgical in American political discourse, repeated so often by politicians, journalists, and intellectuals that it has acquired the unearned weight of self-evident truth: America is an idea. On May 4, 2024, I witnessed Justice Neil Gorsuch repeat this claim—that American is a collection of “ideas”—on television while promoting his new children’s book. He is grossly mistaken.
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Research Reveals Why Retail Media Measurement Is Lagging Expectations

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By Michael Applebaum
| The Path to Purchase Institute
As retail media matures, expectations around performance are rising faster than the systems designed to measure it. New research from Northwestern University and Dentsu, shared with The Path to Purchase Institute prior to publication, examines why retail media networks have unified data across channels, but failed to unify how organizations define success.
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