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Michael Barton on Muck Rack

Michael Barton

As seen in: Medium, Color Research & Application, Nature, The Guardian, PLOS Biology, BioRxiv, WDIV-TV (Detroit, MI), eLife, CustomerThink, The Journal of Biological Chemistry and
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Articles

Comparative Analysis of Report-back of Research Results Strategies for Personal Chemical Exposure Data

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By Taylor Vogel, Kylie W. Riley, Kim Anderson, Georgina Armstrong, Michael Barton, Melissa M. Bondy, Lisa M. Bramer, Lehyla Calero, Andrea E Cassidy-Bushrow, Holly Dixon, Julie Herbstman, Carrie Leach, Abiodun O. Oluyomi, Jennifer K. Straughen, Katrina M. Waters, Diana Rohlman, Sam Samon
| Nature Verified
Abstract Report-back of research results (RBRR) is ethically supported and highly requested by participants, yet lacks broadly transferable guidelines for RBRR. Effective RBRR must be responsive to target audience needs and may not be addressed by a ‘one-size-fits-all’ approach.
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The Hidden Churn Problem Nobody Is Measuring: How Inaccessible Digital Experiences Silently Drive Away Customers

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By Michael Barton
| CustomerThink Verified
Every CX leader I talk to has a churn dashboard. Most have several. Complaint volume by category, NPS by segment, exit survey verbatims, cancellation reason codes, and support ticket trends. The dashboards are excellent. They are also, on one important dimension, incomplete. There is a customer segment your dashboards almost never capture. They don’t complete the exit survey. They don’t file a complaint. They don’t show up in your churn cohort analysis with a “reason for leaving” code.
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A community-engaged investigation of residential polycyclic aromatic hydrocarbon exposures in West Eugene, OR

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By Francesca Germano, Lane G Tidwell, Duo Jiang, Lisa Arkin, Michael Barton, Kim Anderson, Diana Rohlman, Arjorie Arberry-Baribeault
| Nature Verified
Abstract A West Eugene, OR community has a history of odor complaints, anecdotally linked to a nearby wood preservative facility using creosote, a known source of polycyclic aromatic hydrocarbons (PAHs). The community also experiences elevated cancer risks. In response to concerns about industrial air pollution, Beyond Toxics (BT) and Oregon State University (OSU) initiated a community-engaged study to characterize residential PAH exposure.
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