Substack
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Major advertisers have shown little growth in sales since 2009 -- even though stock prices have risen.
Michael Farmer
As seen in:
The Telegraph,
PLOS ONE,
NBA.com,
Substack,
BioRxiv,
Media Village,
loveEXPLORING,
HispanicAd.com
Covers:
The effect of strategic changes on marketing organizations. The need for CEOs and CMOs to adjust their operations and expectations in light of strategic changes.
Doesn't Cover:
The effectiveness of specific advertising executions.
Author of Madison Avenue Manslaughter
Author of Madison Avenue Makeover
Industry Consultant
Professor of Branding & Integrated Communications at CCNY
Michael Farmer’s Journalist Portfolio
View as a gridCEOs, Shareholder Value and the Decline of Marketing Risk-Taking
Substack
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Has the pursuit of growing share prices and high C-Suite compensation turned Marketing into a cost-reduction target?
Are Holding Companies Ready for a Phase III Strategy?
Substack
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Phase I -- 1980s to 2005 -- acquire and squeeze; Phase II -- 2005 to 2022 -- pitch holding company relationships; Phase III -- 2023 to 2028 -- proactively transform agency operations and pricing
Complexity is killing marketing relationships
Substack
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Increased complexity has become the new standard in marketing. Increased complexity has been created in an attempt by marketing "to do more" to drive brand growth. The strategy is not working.
GALE, the Business Agency, Reveals its Successful Growth Strategy
Substack
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GALE's 80% average annual growth rate catches the advertising industry's attention: an interview with Brad Simms, President and CEO.
Hey, Madison Avenue: Buckle your Seatbelts! -- you could have a bumpy ride in 2024
Substack
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Your growing digital and social Scopes of Work have generated decades of fees -- but failed to deliver reliable growth for your clients. AI will eliminate many paid manhours. What should you do?
CMOs Who Seek Higher Sales Growth Have Three Strategic Options (after abandoning "business as usu...
Substack
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Neither holding company relationships nor frequent agency reviews nor omnichannel scopes of work have delivered improved sales performance over the past 15 years. What needs to be done?
Madison Avenue's Urgent Need: AI Risk / Opportunity Assessments
Substack
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AI is a two-headed Janus -- one face looking to the future and the other at the past. The AI future is positive, but what about associated jobs and revenue? An AI risk assessment is urgently needed.
The Overwhelming Complexity of Digital / Social Marketing Creates Problems of its Own
Substack
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Scope of work focus is now needed to simplify decision-making and improve the quality of marketing decisions
Accelerating Risks for Madison Avenue
Substack
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The predictability and reliability of client fees has been declining for decades - it is much harder for Madison Avenue to achieve targeted growth. Madison Avenue needs a new business model.
Transforming the Effectiveness of Madison Avenue's Scope of Work Management -- to Drive Improved ...
Substack
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Ten Problems and Ten Corrective Steps
Logic and Data Do Not Convince C-Suite Executives: Transformational Change Remains Difficult for ...
Substack
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The enduring strength of the industry's creative culture is a formidable barrier, standing in the way of C-Suite executives who know that major changes are required.
Madison Avenue Needs a Moneyball Transformation
Substack
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Needed: Courageous leaders like Oakland's 2002 general manager, Billy Beane; new SOW metrics; and a revised concept about what creates success in client-agency relationships.
Madison Avenue Needs a New Business Model. The Need is Urgent.
Substack
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No one defends the way that advertiser-agency business relationships are currently handled.. Why, then, is it so hard for senior industry executives to mobilize and lead the necessary changes?
Revisiting the Lessons from "The Innovator's Dilemma" (1997): Companies Facing Disruption Must Di...
Substack
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CEOs of holding companies and ad agencies must transform themselves -- and suspend the notion that "making ever-growing numbers" is the criterion by which they should be judged
"Making the Numbers" is not a sign of great CEO Leadership
Substack
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Shareholder value has corrupted long-term strategic thinking and action-taking
Who Can Join the Madison Avenue Makeover Club?
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
Leadership and Talent Challenges for Madison Avenue's Makeover
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
Let's Hear It for Madison Avenue's Makeover!
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
Do You Really, Truly Want to Transform Your Agency?
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
Ad Industry's Talent Crisis is a Symptom, Not a Disease
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
The Other Opioid Epidemic: The (Brief) High from Chasing New Business
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
Don't Count Out the Holding Companies -- At Least Not Yet
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more
What Happens When Ad Agency Creative Magic Fails?
Media Village
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Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies, winner of four publishers' awards for the best Marketing/ Advertising book of 2016 and 2017. He is at ... read more