He played his first major championship in 1989, when he missed the cut in The Open Championship at the age of 19. This week, South Africa’s Hall of Famer Ernie Els tees it up in his 100th major when the PGA Championship gets underway at Quail Hollow in Charlotte, North Carolina.
In recent months you’d be forgiven for thinking that media buying as a discipline is going to hell in a handcart, with Google itself being the latest to suffer the slings and arrows of programmatic media buying’s outrageous fortune. But instead of viewing recent events as some kind of advertising apocalypse, we should perhaps be viewing this period as a painful adolescent relationship between adland’s humans and machines.
The sprawling new Starz series, American Gods, based on the 2001 Neil Gaiman novel, is packed full of characters -- some human, some mythical. The story follows a taciturn convict named Shadow Moon, played by Ricky Whittle, who emerges from prison and immediately finds himself employed by a mysterious and mischievous man who goes only by the name Wednesday. He is played by Ian McShane. What Wednesday wants from this arrangement, other than a driver and some muscle, isn't immediately clear.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".