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Michael McCune on Muck Rack

Michael McCune

Oakland
As seen in: Gartner, MarTech, Herald/Review Media, Sales and Marketing Management, San Pedro Valley News-Sun, Red Hat Hybrid Cloud Blog
Advancing the practice of marketing. I work at Gartner, but the views expressed here are my own.
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Articles

Agentic AI Isn’t Ready for Marketing. Your Operating Model Still Needs to Be.

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By Michael McCune, Michael Mccune, Julia Multedo
| Sales and Marketing Management Verified
Three years after the launch of ChatGPT, marketing’s AI conversation is shifting again. Attention is moving beyond generative AI toward the promise of AI agents and agentic AI. Martech vendors are racing to introduce on-platform agents (and agent building platforms) to autonomously perceive goals, make decisions, and take action across workflows. Of course, the vendor and influencer hype around agentic AI is currently outpacing the operational reality of the marketing function.
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Automation is marketing’s fastest path to AI returns

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By Michael McCune, Michael Mccune
| MarTech Verified
Marketing leaders have invested heavily in AI training and related use-case exploration, yet still struggle to demonstrate a material impact. Productivity gains from AI remain uneven. Marketing leaders don’t lack vision for an AI future, but they don’t demonstrate a methodical approach to realizing it. Training has expanded and experimentation continues, but those efforts alone have not translated into consistent performance improvement.
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The Real Battle Over Aluminum Dynamics Is Legal, Not Emotional

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By Michael McCune, Michael Mccune
| Herald/Review Media Verified
Benson had an ADEQ meeting Thursday night, giving citizens the chance to share their reasons and strategies for why the aluminum recycling plant should not be built here. It was an interesting evening. People spoke openly about their fears and personal feelings. In many ways, that's natural - humans are wired for fear when facing the unknown.
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