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Michelle Bruno on Muck Rack

Michelle Bruno

Salt Lake City
As seen in: LinkedIn, Wiley Online Library, National Academies of Sciences, Travel Weekly, PhocusWire, BizBash, Meeting Professionals International (MPI), The Meeting Professional, Cell & Gene Therapy Insights, Event Tech Brief
Pro business writer, blogger, tech journalist, content strategist in meetings industry. brunogroupss.com and eventtechbrief.com.
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Articles

Partner marketing in travel: Say goodbye to the last-click legacy

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By Michelle Bruno
| PhocusWire Verified
Partner marketing in travel has moved well beyond its legacy association with last-click conversions. As travelers discover, compare and book across a growing mix of publishers, influencers, loyalty platforms, metasearch sites, artificial intelligence (AI) tools and content-led channels, partner marketing has become a more important part of the full customer journey. For travel brands, the opportunity is no longer limited to capturing demand at the point of sale.
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Delivering Luxury for the Indulgent Traveler, the Private Villa Way

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By Michelle Bruno
| Travel Weekly Verified
Luxury means different things to different people: one person’s major extravagance is another person’s bare minimum. That’s why crafting an indulgent experience for a particular client requires a little more finesse than choosing from a menu of popular all-inclusive resorts. It involves knowing the client, veering off the beaten path and leaning into local expertise that travel advisors can count on.
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Agentic commerce in travel: Preparing for the industry’s next big shift

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By Michelle Bruno
| PhocusWire Verified
Agentic artificial intelligence (AI) is becoming the next serious test for the travel industry. After an initial wave of attention on generative AI for search, inspiration and customer service, the focus is shifting toward systems that can take action: researching options, making bookings, handling payments and managing changes on a traveler’s behalf. That shift has the potential to alter not just the customer experience but the underlying mechanics of travel commerce.
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