Michelle Bruno on Muck Rack

Michelle Bruno

Salt Lake City
As seen in: LinkedIn, Wiley Online Library, National Academies of Sciences, Travel Weekly, PhocusWire, BizBash, Meeting Professionals International (MPI), The Meeting Professional, Cell & Gene Therapy Insights, Event Tech Brief
Pro business writer, blogger, tech journalist, content strategist in meetings industry. brunogroupss.com and eventtechbrief.com.
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Articles

Agentic commerce in travel: Preparing for the industry’s next big shift

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By Michelle Bruno
| PhocusWire
Agentic artificial intelligence (AI) is becoming the next serious test for the travel industry. After an initial wave of attention on generative AI for search, inspiration and customer service, the focus is shifting toward systems that can take action: researching options, making bookings, handling payments and managing changes on a traveler’s behalf. That shift has the potential to alter not just the customer experience but the underlying mechanics of travel commerce.
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Agentic commerce in travel: Preparing for the industry’s next big shift

|
By Michelle Bruno
| PhocusWire
Agentic artificial intelligence (AI) is becoming the next serious test for the travel industry. After an initial wave of attention on generative AI for search, inspiration and customer service, the focus is shifting toward systems that can take action: researching options, making bookings, handling payments and managing changes on a traveler’s behalf. That shift has the potential to alter not just the customer experience but the underlying mechanics of travel commerce.
Open in Who Shared Issue with article?

Revenue, Retention and Risk: The Business Case for Integrated Travel Insurance Technology

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By Michelle Bruno
| Travel Weekly
Successful travel advisors routinely search for ways to be more efficient and provide the highest level of customer service. A well-designed technology stack, in which a travel insurance offer is integrated within the travel advisor’s booking platform via an application programming interface (API), enables advisors to quote insurance as trips are being planned and provides customers with all the necessary details to facilitate decision-making.
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