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Michelle Garrett on Muck Rack

Michelle Garrett

(She/Her)
Columbus
As seen in: Michelle Garrett blog, LinkedIn, Medium, Business Wire, Entrepreneur, Chron, InfoQ, Muck Rack Blog, Content Marketing Institute, Meltwater, Thomas and
Covers:  I enjoy writing about public relations, social media, content marketing, small businesses, freelancing--and related topics.
Doesn't Cover: anything related to beauty or fashion
Public relations consultant 📰 Freelance writer ✍️ Author - B2B PR That Gets Results 📖 B2B, Manufacturing, Tech 🤓 PR Explored host🎙

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Michelle Garrett’s Biography

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Michelle Garrett is a public relations consultant, writer, speaker and host who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.

Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results, that debuted at the top of the Amazon Best Seller list in April 2024. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts…

Michelle Garrett’s Journalist Portfolio

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6 Tips for Handling a Failed Pitch

6 Tips for Handling a Failed Pitch

You've written what you think is a great media pitch. You've done your research, written and rewritten, read …

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7 Questions to Ask Before You Embark on a PR Program

7 Questions to Ask Before You Embark on a PR Program

Picture this: You're in your marketing meeting discussing plans and tactics, when someone starts talking abou…

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11 Ways to Keep Your Press Releases From Being Ignored

11 Ways to Keep Your Press Releases From Being Ignored

PR pros are well aware that reporters, our target audience, sometimes don't read the press releases that arri…

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6 ways to plug your customers into your PR program

6 ways to plug your customers into your PR program

Feeding the PR machine can be challenging. Pros often ask themselves what they can do to breathe life into ou…

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7 ways to think like a reporter

7 ways to think like a reporter

PR and communications pros have a lot of complaints about reporters. Rest assured that reporters have just as…

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8 Ways to Make Reporters Fall In Love With Your Startup

8 Ways to Make Reporters Fall In Love With Your Startup

Much has been written about the strained relationship between reporters and PR practitioners, so the question…

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Articles

Investing in Reputation Management: What’s It Really Worth?

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By Michelle Garrett
| Michelle Garrett blog
Reputation management,  a systematic, program-based approach to managing an organization’s image, brand, and standing among peers and competitors, is a key part of a public relations practitioner’s role. It’s often considered a soft metric, sometimes overlooked or devalued by the leadership team. But recent findings show that reputation DOES carry a dollar value, which may help leaders place more emphasis on building and maintaining a strong one.
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A Quiet Shift – How Polarization Is Reshaping Corporate Speech

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By Michelle Garrett
| Michelle Garrett blog
The annual Global Communication Report, conducted by the USC Annenberg Center for Public Relations, provides insight into the evolution of the global communication industry by analyzing emerging trends. The 2026 report examines how political and social polarization are reshaping the communications profession.
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What Is B2B PR?

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By Michelle Garrett
| Michelle Garrett blog
I focus on B2B PR – but what does that mean? How does B2B – business to business – differ from B2C – business to consumer? When businesses sell to other businesses, sales cycles can be longer. Budgets are bigger. And there are often a number of people or departments weighing in on the decision. This means that staying out in front of your potential buyers matters because when they’re ready to research a product, you want to appear in their search results. Public relations can help.
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Interview

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What was your first job as a journalist?

I started out reporting for my high school paper, The Pointer. I went on to report for The Lantern at The Ohio State University.

Have you ever used a typewriter?

Yes! Believe it or not!

How is social media changing news?

Social media IS now the source of "news" for many people, even though that's a dangerous idea.